My Latest Work
SEE ALL WORKSkip it!
Who’s in the Fridge
Make Taste, Not Waste. (Teaser)
Hammergency
About me
After studying Philosophy at university I headed to Northern Spain to make B-movies with Franco Nero and a young Penelope Cruz.
When I returned to England I found myself working at Ridley Scott Associates making commercials and being inspired by Ridley.
This inspiration led me to theatre directing at the Edinburgh Festival, which in turn created opportunities to work in the film and television business in the UK.
Whilst working for ABC, I was standing in the desert in Morocco re-making “Anthony and Cleopatra” and it occurred to me that there was a digital revolution underway that was the “punk” of my generation and I needed to be part of it.
So back in England I founded a digital agency the same day the internet bubble imploded.
With some luck we survived and Greenroom Digital was born.
For the next 8 years I ran it and grew it with some of the most interesting and exciting people I've had the fortune to meet. It was an incredibly creative and inspiring time. We truly felt we could do anything we could imagine.
The digital landscape was (as it still is) new and ever evolving and we were at the forefront, writing the rules and defining new forms of marketing in London for some of the world’s best brands.
Still, we knew our future was not to be confined to the browser so in 2008 we sold Greenroom to IPG/Momentum Worldwide to marry their physical experience to our digital skills.
After 5 great years working in NYC at Momentum the time was right to return to London and a new challenge at Geometry Global.
Skills
- Digital Marketing
- Digital Strategy
- Creative Direction
- Social Media
- Digital Media
- Integrated Marketing
- Advertising
- Creative Strategy
- Entertainment
- Content Strategy
- Social Media Marketing
- Television
- Brand Development
- Marketing
- Marketing Strategy
- New Media
- Viral Marketing
- Online Advertising
- Strategy
- Film
- Leadership
- Mobile Marketing
- Interactive Marketing
- Sponsorship
- Relationship Marketing
- Online Marketing
- Customer Insight
- New Business Development
Sector Experience
My Work
SEE ALL WORKTable for Two
- BRAND:
- Progressive insurance
- AGENCY:
- Arnold
Old Flame
- BRAND:
- Progressive insurance
- AGENCY:
- Arnold
The Lucky Iron Fish Project
- BRAND:
- Lucky Iron Fish
- AGENCY:
- Arcade
Positions
Global Chief Creative Officer
Executive producer and Founder
Credits include:
Executive Producer - Killing Bono – a feature film with Paramount Pictures about two brothers who attempt to become global rock stars but can only look on as old school friends U2 become the biggest band in the world.
Owner - Rogue – a 10 part drama series for DirecTV starring Thandie Newton as an undercover detective who is tormented by the possibility that her own actions contributed to her son's mysterious death. Currently shooting a second season.
Owner - Full Circle – a 10 part drama by acclaimed American writer Neil le Bute.
Chief Creative and Innovation officer
Each day I am tasked with delivering and inspiring new ideas. Smart new ideas rooted in insight and knowledge. Ideas that must be more than theory, they must be made real. Ideas that have an effect and make a difference.
My responsibilities are:
- Devising the company vision
- The daily execution of that vision
- Leadership of our strategic, creative, digital teams in UK, Europe, USA and Brazil
- Raising the quality of the creative output and challenging the leadership to deliver it
- Constantly evolving and developing the offering including digital, social, content, research, insight and technology capabilities
- Originating and leading new offerings such as Momentum Entertainment Group (MEG) the Intellectual property development and production division
- Helping our clients (Amex, Coca Cola, Nestle, Sony, William Grant etc) create valued, authentic content and experiences worth sharing.
- Building a network of partnerships and JV’s with technology, media owners and the creative community
- Creating a culture that values and celebrates creativity and innovation
Jury member - Branded Content and Entertainment
Founder
Entertainment Intelligence was the social media and content division of Greenroom.
Made up of 70 creatives, strategists, social media planners, community managers, designers, producers, technologists…
As founder and owner I was responsible for the day-to- day running of the company including new business, client management, creative and strategic planning, hiring and retention of staff and the creation and perpetuation of the company culture.
