Tara Back

As President in the Americas, Tara, oversees Jack’s operations in our major US markets. Tara has been a key catalyst of the agency’s evolution into an ideas-led, global brand experience agency.

Tara has built award-winning creative-led teams in New York and Australia, as well as a new business effort that has resulted in blue-chip client partnerships including Microsoft, Bristol-Myers Squibb, Samsung and Casella Wines. In addition, Tara was instrumental in leading the Jack Morton team through the process of successfully pitching and then producing the opening and closing ceremonies of the 2006 Melbourne Commonwealth Games.
In 2008, Tara moved from heading up the Australia operations to EVP, Managing Director of New York. Working to rebuild a key operation, Tara re-energized the culture, reinforced production operations and instituted a policy of idea leadership. In response, key accounts grew, others evolved dramatically and new accounts were created. In 2011, Tara was promoted to President carrying the torch for idea-leadership at a global level.