Responsible for the management, service and profitability of an assigned department. I am leading, managing and planing the clients short and long-term marketing strategies, as well as taking responsibility for “bottom-line” accountability. In addition, I am maintaining contact with all levels of management within the assigned clients. I also assume the overall management and supervision responsibilities for the Account Team(s) personnel.
Responsible for the management, service and profitability of an assigned department. I am leading, managing the clients short and long-term marketing strategies, as well as taking responsibility for “bottom-line” accountability. In addition, I am maintaining contact with all levels of management within the assigned clients. I also assume the overall management and supervision responsibilities for the Account Team(s) personnel.
In early 2012 I joined Y&R México as a Business Manager to command the Account Department. I had the opportunity to work again with Movistar, where I helped in various pitches for the Latam Region.
I can say that we were a unique Agency, because for thirty years no one retained a Bimbo brand for two consecutive pitches, and we did. Ricolino!
Brands: Movistar, Bimbo, Fedex, Xerox, Riu Hotels, Expedia, among others.
I moved to Mexico in 2011 to help Grey with GSK Latam. There, I had the opportunity to lead a very talented and diverse team for various GSK global brands and worked for other agency brands.
In 2011, I decided to move to Bogotá to join Y&R Colombia, leading the Account Department as a General Account Director. I helped lead the agency to record billings and revenue, winning three Lyons in Cannes that year.
In 2009 I joined BBDO Guatemala to lead the regional PepsiCo Beverages account team to support different local offices around the NOLA region (Central and Caribbean) and to be part of the Latin America board.
I also took action in the development and implementation of PepsiCo regional campaigns.
Brands: Pepsi, Gatorade, SoBe, 7UP, Mirinda, Propel, among others.
In 2007 I moved from Montevideo to Guatemala to be a Regional Account Director. I was responsible for the implementation of national and regional campaigns, promotional programs and development of activation platforms.
During those years I was a jury member for the Effie Awards in Guatemala.
Brands: Nokia, Lipton Ice Tea, Volkswagen, ExxonMobil, Henkel, Johnson & Johnson, among others.