Pete is an award-winning senior Creative, who joined Gyro as creative director in 2009. He has worked with some of the largest global brands and, over the past 5 years, has co-directed a major digital department of 25 people at Wheel, – now LBi – travelled the world, played an integral part in growing the B2B integrated offering at Proximity London. He has worked with clients including T-Mobile, P&G, Sony and Federal Express.