About me
"Part charismatic presenter, part art director, part brand manager and full-on social media sage, Joe is an incredibly talented marketer. He can play any role necessary in the marketing arena. I have seen Joe work on strategy, tactics and everything in between, which showed his depth of knowledge and ability to apply that knowledge when it counts. Quietly pensive, he has a powerful understanding of the objective and works out creative solutions to problems in his way. Whether weekend strategy session or all night presentation overhaul, Joe has an incredible work ethic. He is not merely driven; he is indefatigable at working toward the end goal. As a colleague with his energy, quick wit and great sense of humor, Joe is a generally convivial person to be around". - Philip Miller Creative Director, Archibald J. McNeil
Skills
- Social Media Marketing
- Social Media
- Advertising
- Integrated Marketing
- Digital Strategy
- Digital Marketing
- Brand Management
- New Media
- Marketing
- Brand Development
- Marketing Strategy
- Account Management
- Digital Media
- Online Advertising
- Online Marketing
- Strategy
- Marketing Communications
- Content Strategy
- Strategic Planning
- Leadership
- PowerPoint
- SEM
- SEO
- Microsoft Excel
- Web Analytics
- Media Planning
- Photoshop
- Microsoft Office
- Illustrator
- InDesign
- Keynote
- New Media Marketing
- OS X
- Microsoft Word
- Mac OS X
- Windows
- Excel
- Word
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
VaynerMedia
Group Account Director / Social Integration Architect
GroupM (M80/Mindshare)
February 2013 - February 2014 (1 year)
-Oversight of day-to-day agency performance and agency/client relationships of assigned accounts
-Managed and contributed to multiple new business projects per year. 2013 wins included Nestle, Jose Cuervo, Huawei and Campari
-Executive stewardship of M80's corporate branding
-Identified and created synergies between media plans and social editorial calendars
-Built standout integrated campaigns that were driven by social media
-Managed and contributed to multiple new business projects per year. 2013 wins included Nestle, Jose Cuervo, Huawei and Campari
-Executive stewardship of M80's corporate branding
-Identified and created synergies between media plans and social editorial calendars
-Built standout integrated campaigns that were driven by social media
Group Account Director
GroupM (M80)
July 2012 - February 2013 (7 months)
-Managed overall account satisfaction and execution across multiple brands
-Partnered with executive team to identify and support new business opportunities
-Developed and nurtured relationships with clients at senior levels
-Maintained professional internal and external relationships across the GroupM/WPP spectrum
-Partnered with executive team to identify and support new business opportunities
-Developed and nurtured relationships with clients at senior levels
-Maintained professional internal and external relationships across the GroupM/WPP spectrum
Senior Account Director
GroupM (M80)
June 2011 - June 2012 (1 year)
-Oversaw the successful delivery of multiple projects on behalf of client Audi of America
-Managed several high-level client relationships
-Managed a team of ten social media marketing employees
-Acted as point person for social media within a large agency integration team deployed by Audi of America
-Assembled and briefed the Audi social media team to facilitate ideation
-Drove effective communication of issues and risks with Audi's corporate communications group during key campaign periods
-Managed multi-million dollar production budgets
-Managed several high-level client relationships
-Managed a team of ten social media marketing employees
-Acted as point person for social media within a large agency integration team deployed by Audi of America
-Assembled and briefed the Audi social media team to facilitate ideation
-Drove effective communication of issues and risks with Audi's corporate communications group during key campaign periods
-Managed multi-million dollar production budgets
Account Director
GroupM (M80)
May 2010 - May 2011 (1 year)
-Tasked with the overall leadership of several social media accounts, including Abreva, Breathe Right, Ford, and Powermat
-Managed teams of multiple community managers
-Provided project direction
-Guided teams to ensure flawless execution
-Communicated client requests to the appropriate inter-agency teams
-Defined and communicated timing and budgets through rigorous financial management
-Shaped concepts into programs
-Provided a thorough knowledge of strategic dynamics across multiple business categories and situations
-Managed teams of multiple community managers
-Provided project direction
-Guided teams to ensure flawless execution
-Communicated client requests to the appropriate inter-agency teams
-Defined and communicated timing and budgets through rigorous financial management
-Shaped concepts into programs
-Provided a thorough knowledge of strategic dynamics across multiple business categories and situations
Account Manager
Venables Bell and Partners
May 2008 - May 2010 (2 years)
-Authored the first social media marketing strategy and architecture for the Audi brand in the U.S.
-Served as the primary client contact on day-to-day development of marketing communications programs
-Managed vehicle allocation for TV commercial activity
-Managed projects related to the creative development of U.S. based Audi Forums
-Worked closely with Audi of America’s legal and product management departments to ensure accuracy of claims to ensure print and broadcast advertising was ready for broad consumer consumption
-Served as the primary client contact on day-to-day development of marketing communications programs
-Managed vehicle allocation for TV commercial activity
-Managed projects related to the creative development of U.S. based Audi Forums
-Worked closely with Audi of America’s legal and product management departments to ensure accuracy of claims to ensure print and broadcast advertising was ready for broad consumer consumption
Integrated Marketing Associate
Circuit City
August 2007 - May 2008 (9 months)
-Assisted the Integrated Marketing team in the development of the 2007 Holiday promotional strategy
-Managed and controlled all editorial content for two internal email based newsletters; City Beat and City Games
-Managed and controlled all editorial content for two internal email based newsletters; City Beat and City Games
Marketing Intern
Circuit City
May 2007 - August 2007 (3 months)
Education
Master of Science (M.S.), Creative Brand Management
2006 - Present (19 years)
•Curriculum combines strategic elements of business and marketing in a setting where creativity and innovation are not only fostered but encouraged.
1993 - Present (32 years)
