Renault - "Time-Fighters Program"

Publicis Conseil

Publicis Conseil Paris, France

Awards

7960

This ad is part of the ACT Responsible Collection

Brand: Renault
Country: France

Advertiser: Renault

Title	Time-Fighters Program
Brief	Firefighters should be called Time-fighters. They are constantly fighting against time.This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time.The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnects the battery, the training exercises, and materials to be better prepared for interventions...The brand message is to encourage other manufacturers to follow the example of Renault. And as Renault has the best knowledge about the post-crash intervention, they will provide tools and open their innovations such as the Fireman Access to other manufacturers. Because when it comes to saving lives, there is no competition.
Agency	Publicis Conseil
Campaign	Time-Fighters Program
Advertiser	Renault
Brand	Renault
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Philosophy	Subscribers Only
Media Type	Case Study
Length	115 seconds
Production Company	Big Productions
President	A...he Bo....et Subscribers Only
Chief Creative Officer	M...o Ve.....lli Subscribers Only
CCO/CEO	M...o Ve.....lli Subscribers Only
Worldwide Creative Director	M....lo V....ra Subscribers Only
Creative Director	g...an P...ul Subscribers Only
Copywriter	M....eu D....se Subscribers Only
Art Director	Yv.....ic D...ey Subscribers Only
Art Director Assistant	Jo....an L...in Subscribers Only
Global client lead	H...es R...ut Subscribers Only
Account Manager	Em.....lle W....el Subscribers Only
Account Manager	Fa....ne L...an Subscribers Only
Account Manager	Ma....de F...il Subscribers Only
Digital Lead	J...en B....lt Subscribers Only
Account Manager	Cl....de P...o Subscribers Only
Agency Producer	S...h Bo.....ra Subscribers Only
Production Company Producer	R....ël Ca....ic Subscribers Only
Production Company Producer	P..l B....is Subscribers Only
Director of Photography (DOP)	Sy.....re D...se Subscribers Only
Post-production Producer	N....ha D...rd Subscribers Only
Post Production	F..m Subscribers Only
Post-production Producer	C...re Ru......ski Subscribers Only
Editor	A...e M...e Subscribers Only
Editor	Se.....en M...am Subscribers Only