Mastercard - "Where to Settle"

McCann Poland

McCann Poland Warszawa, Poland

Awards

20221

This ad is part of the ACT Responsible Collection

Brand: Mastercard
Country: Poland

Advertiser: Mastercard

Title	Where to Settle
Brief	“Where To Settle” – is digital platform created by Mastercard providing job and apartment rental offers for the displaced Ukrainians.. The comprehensive digital tool aggregates Mastercard’s transaction data & insights with customised statistics, answering the most crucial question refugees have – where to find a place to live?Basing on data and refugees’ expectations it delivers personalized job & rental offers, putting an emphasize on smaller, less overcrowded cities that could offer better opportunities.Moreover, the platform could also help local communities suffering from depopulation thus communicating the tool we reached out to local officials to pitch their cities to Ukrainian Refugees.
Agency	McCann Poland
Campaign	Where to Settle
Advertiser	Mastercard
Brand	Mastercard
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Date of First Broadcast/Publication	Subscribers Only
Business Sector	Subscribers Only
Story	Subscribers Only
Problem	Subscribers Only
Result	Subscribers Only
Media Type	Digital
Length	80 seconds
Chief Innovation Officer	M...in S...k Subscribers Only
Broadcast Producer	D...an S...da Subscribers Only
Global Executive Creative Director	J..n M....ll Subscribers Only
Group Creative Director	L....ld B....rd Subscribers Only
Group Creative Director	J...an K...er Subscribers Only
Chief Communications Officer	J....ca B...t Subscribers Only
Head of Design	M..t ..n L....en Subscribers Only
Strategic Planner	M...a Ga.....ka Subscribers Only
Managing Director	Ma.....zata Ter......nko Subscribers Only
Account Manager	A..a So.....wska Subscribers Only
Senior Account Executive	G....el Prz......ski Subscribers Only
Traffic Manager	J...rek Za.....ski Subscribers Only
Global Executive Creative Director	A...an B...n Subscribers Only
Regional Chief Creative Officer	A...an B...n Subscribers Only
Global Executive Creative Director	P...re L...on Subscribers Only
National Creative Officer	C....in D...e Subscribers Only
Strategic Planner	M...a Ga.....ka Subscribers Only
Account Manager	A..a So.....wska Subscribers Only
Senior Account Executive	G....el Prz......ski Subscribers Only