This is a logical title for him since he’s been working across disciplines for more than 20 years, running accounts like PepsiCo / Frito Lay and Mars Inc. at DDB and DMB&B.
Cleve has come full circle on the career flight plan: interning in PR at business school, taking a hard right turn as a brand manager, a gentle left to advertising where he circled the globe more times than he can count, then course-correcting back to PR.