Jean-Francois Sacco
Co-Founder Chief Creative Officer at Rosapark, Paris
Boulogne Billancourt, France
My Latest Work
SEE ALL WORKThe most beautiful success
The most beautiful success (French)
The Big Jump
Appels à bord
About me
Jean-françois Sacco started his career as copywriter at Saatchi&Saatchi in 1994 working on brands like Toyota or P&G. After 2 years spent in Leo Burnett, he joined in 2002, Young & Rubicam to work principaly on Land-Rover and Decathlon.
He then joined BBDO Paris, first as creative director, and then vice-president, where he spent 8 years and worked on international accounts such as HP Printers, Mars & Mars petfood, Mercedes & Smart.
From 2005 to 2011, Jean-françois has been leading the Pepsi &Co account for the world (except United-States)
He won great brands such as Tag-Heuer worldwide, EDF International (voted best French TV campaign in 2012), and more. His campaigns for Alka Seltzer, Mars, HP Printers have been massively awarded these past years (D&AD, Cannes, Clios, Andys, One Show, Eurobest, Epica among many).
In 2009, Jean-François Sacco was voted as the 5th most awarded Creative Director (print category) in the world by the Gunn Report
In 2012, he created ROSAPARK with Gilles Fichteberg and Jean-Patrick Chiquiar, working on prestigious brand such as Monoprix, Thalys, Decathlon Tribord, Decathlon Kalenji, Boulanger, Marionnaud, Europcar International, Groupe Marie Brizard, ….
Sector Experience
- Banking & Financial Services, Investments, Stock Brokers
- Energy & Water Authorities, Utilities
- Public Transport, Mass Transit
- Hotels, Resorts
- Other Online Services
- Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
- Department Stores, Supermarkets
- TV/Radio Programs & Stations
- Food
- Anti-Domestic Violence, Sexual Abuse
- Cinema Production
- Cars
- Charities, Foundations, Volunteers
- Consumer & Public Services
- Agriculture, Livestock, Fishing, Forest
- Mineral, Sparkling & Bottled Waters
- Retail, Distribution & Restaurants
- Real Estate
- Online Retail, E-store
- Banking, Finance, Law & Insurance
- Transport, Travel and Tourism
- Environmental & Animal Issues
- Restaurants & Fast Food
- Lingerie, Underwear, Pajamas
- Automotive
- Telecommunications Services
- Winter Sports
- Culture, Leisure & Sport
- Printers & Scanners
- Leisure & Sport Equipment
- Consumer Electronics & Audio-Visual
- Others
- Personal Wireless Communication
- Alcoholic
- Pet Food, Pet Care Products & Services
- Advertising & Communication
- Mobile Telephones & tablets
- Advertising Agencies
- Baby Food
- Disease Awareness, Support Groups & Associations
- Soft Drinks, Tonics
- Candy Bars
- Insurance
- Watches
- Blood/Organ Donation
- Institutional/Public Interest/Non-Profit Org.
- Mail Order Companies
- Racial/Ethnic/Minority/Disability Awareness
- Garages, Gas Stations
- Tires, Accessories, Oil, Petrol, Gasoline
Awards
- 2024 Grand Prix des Stratégies Digitales
- 2024 Grand Prix Stratégies de la Publicité
- 2024 Prix Club des Directeurs Artistiques (Club des DA)
- 2024 CLIO Awards
- 2024 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
- 2024 EFFIE France
- 2023 Golden Award of Montreux
- 2023 Grands Prix de la Communication (ex COM-ENT)
- 2023 LIA
- 2021 Cannes Lions International Festival of Creativity
- 2021 D&AD Awards
- 2021 Eurobest
- 2021 The One Show
- 2019 Epica Awards
- 2019 The New York Festivals Advertising Awards
- 2018 CRISTAL AWARDS
- 2018 AdForum Business Creative Report
- 2018 Clio
- 2017 Top Com Consumer
- 2017 Cristal Media & ADvertising Summit
- 2017 Grand Prix Stratégies du Brand Content
- 2017 Kinsale Shark Advertising Festival
- 2016 CRESTA
- 2016 Art Directors Club of Europe
- 2016 Grand Prix Stratégies du Design
- 2016 ADC Annual Awards
- 2016 Art Directors Club
- 2016 The Mobius Advertising Awards
- 2016 New York Festival
- 2016 ANDY Awards
- 2015 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2014 Grand Prix de la Publicité Presse Magazine
- 2011 ACT Responsible Tributes
My Work
SEE ALL WORK100 balles et un job
- BRAND:
- Pierre & Vacances
- AGENCY:
- ROSA PARIS
Family Squabbles 3
- BRAND:
- Acadomia
- AGENCY:
- ROSA PARIS
Family Squabbles 2
- BRAND:
- Acadomia
- AGENCY:
- ROSA PARIS
Family Squabbles 1
- BRAND:
- Acadomia
- AGENCY:
- ROSA PARIS
Local interest signs
- BRAND:
- Banque Populaire
- AGENCY:
- ROSA PARIS
Campagne Gaz Vert au Salon de l'agriculture - Fumier
- BRAND:
- GrDF
- AGENCY:
- ROSA PARIS
Born To Be Wild
- BRAND:
- SNCF Voyageurs
- AGENCY:
- ROSA PARIS
Swing The Copycat
- BRAND:
- Grand Frais
- AGENCY:
- ROSA PARIS
Le Meilleur Son
- BRAND:
- Europe 2
- AGENCY:
- ROSA PARIS
Positions
Co-Founder Chief Creative Officer
Paris, France
January 2012 - Present (12 years 11 months)
AWARDS:
Cannes Lions
2016 Thalys Silver Radio
2015 Decathlon Tribord Silver Media
2015 Innocence en Danger Bronze Outdoor
2015 Thalys 2 Bronze Direct Bronze Outdoor
2014 Jardiland Silver Outdoor
2014 Innocence en Danger Bronze Outdoor
2011 Mars Celebration Bronze Outdoor 2011 Bronze Print
2010 Frolic Gold Outdoor Silver Print Bronze Film
2009 Alka Setzer Gold Print Gold Outdoor
2009 Hewlett-Packard Printers Silver Print
2003 Land Rover Bronze Print
Eurobest
2015 Thalys Grand Prix Design - Silver Outdoor
2015 Wave Decathlon Silver Media
2014 Innocence en Danger Gold Print Silver Outdoor Silver Print Craft
2014 Brother Bronze Film Editing Bronze Film Direction
2011 Tag Heuer Silver Print Silver Outdoor
2011 Mars Celebration Bronze Print Bronze Outdoor
2010 Frolic Bronze Print
2009 Hewlett-Packard Bronze Print
2002 Parasitis Gold
D&AD
2009 Alka Seltzer Pencil Print Pencil Illustration
One Show
2016 Thalys Gold
2011 Mars Celebration Bronze Print
2010 Hewlett-Packard Printers Bronze Print
2010 Hewlet-Packard Printers Bronze Print
Clio Awards
2016 Fruits and Wine Bronze
2015 Thalys Sounds of the city Silver Out of home Bronze Design
2014 Innocence en Danger Bronze Print Bronze Craft
2010 Frolic Gold Print
2010 Pepsi Bronze Film
2009 Alka Seltzer Grand Clio Gold Print Gold Outdoor
2009 Hewlet-Packard Printers Silver Print
2005 Wanadoo Bronze Craft
Andy Awards
2016 Thalys Sounds Bronze
2015 Jardiland Silver Print
2011 Tag-Heuer Bronze Magazine
2009 Alka Seltzer Gold Magazine 2009 Gold Newspaper
New York Festival
2015 Brother Bronze Art Direction Bronze Direction
2012 Tag-Heuer Bronze Art/ Technique
2009 Hewlett-Packard Printers Grand Prix Print
2009 Hewlett-Packard Printers Gold Print
2009 Hewlett-Packard Printers Gold Outdoor
Cannes Lions
2016 Thalys Silver Radio
2015 Decathlon Tribord Silver Media
2015 Innocence en Danger Bronze Outdoor
2015 Thalys 2 Bronze Direct Bronze Outdoor
2014 Jardiland Silver Outdoor
2014 Innocence en Danger Bronze Outdoor
2011 Mars Celebration Bronze Outdoor 2011 Bronze Print
2010 Frolic Gold Outdoor Silver Print Bronze Film
2009 Alka Setzer Gold Print Gold Outdoor
2009 Hewlett-Packard Printers Silver Print
2003 Land Rover Bronze Print
Eurobest
2015 Thalys Grand Prix Design - Silver Outdoor
2015 Wave Decathlon Silver Media
2014 Innocence en Danger Gold Print Silver Outdoor Silver Print Craft
2014 Brother Bronze Film Editing Bronze Film Direction
2011 Tag Heuer Silver Print Silver Outdoor
2011 Mars Celebration Bronze Print Bronze Outdoor
2010 Frolic Bronze Print
2009 Hewlett-Packard Bronze Print
2002 Parasitis Gold
D&AD
2009 Alka Seltzer Pencil Print Pencil Illustration
One Show
2016 Thalys Gold
2011 Mars Celebration Bronze Print
2010 Hewlett-Packard Printers Bronze Print
2010 Hewlet-Packard Printers Bronze Print
Clio Awards
2016 Fruits and Wine Bronze
2015 Thalys Sounds of the city Silver Out of home Bronze Design
2014 Innocence en Danger Bronze Print Bronze Craft
2010 Frolic Gold Print
2010 Pepsi Bronze Film
2009 Alka Seltzer Grand Clio Gold Print Gold Outdoor
2009 Hewlet-Packard Printers Silver Print
2005 Wanadoo Bronze Craft
Andy Awards
2016 Thalys Sounds Bronze
2015 Jardiland Silver Print
2011 Tag-Heuer Bronze Magazine
2009 Alka Seltzer Gold Magazine 2009 Gold Newspaper
New York Festival
2015 Brother Bronze Art Direction Bronze Direction
2012 Tag-Heuer Bronze Art/ Technique
2009 Hewlett-Packard Printers Grand Prix Print
2009 Hewlett-Packard Printers Gold Print
2009 Hewlett-Packard Printers Gold Outdoor
The most beautiful success
- BRAND:
- Banque Populaire
- AGENCY:
- ROSA PARIS
The most beautiful success (French)
- BRAND:
- Banque Populaire
- AGENCY:
- ROSA PARIS
The Big Jump
- BRAND:
- GRDF
- AGENCY:
- ROSA PARIS
Appels à bord
- BRAND:
- Transilien
- AGENCY:
- ROSA PARIS
100 balles et un job
- BRAND:
- Pierre & Vacances
- AGENCY:
- ROSA PARIS
Family Squabbles 3
- BRAND:
- Acadomia
- AGENCY:
- ROSA PARIS
Family Squabbles 2
- BRAND:
- Acadomia
- AGENCY:
- ROSA PARIS
Family Squabbles 1
- BRAND:
- Acadomia
- AGENCY:
- ROSA PARIS
Local interest signs
- BRAND:
- Banque Populaire
- AGENCY:
- ROSA PARIS
Campagne Gaz Vert au Salon de l'agriculture - Fumier
- BRAND:
- GrDF
- AGENCY:
- ROSA PARIS
Born To Be Wild
- BRAND:
- SNCF Voyageurs
- AGENCY:
- ROSA PARIS
Swing The Copycat
- BRAND:
- Grand Frais
- AGENCY:
- ROSA PARIS
Le Meilleur Son
- BRAND:
- Europe 2
- AGENCY:
- ROSA PARIS
Les temps changent, pas le plaisir de manger
- BRAND:
- HappyVore
- AGENCY:
- ROSA PARIS
Rien à foutre (Teaser) - Wing
- BRAND:
- Rien à foutre
- AGENCY:
- ROSA PARIS
Webcam Alpes d'Huez 2
- BRAND:
- Ouigo
- AGENCY:
- ROSA PARIS
- 2024 Grand Prix des Stratégies Digitales
- 2024 Grand Prix Stratégies de la Publicité
- 2024 Prix Club des Directeurs Artistiques (Club des DA)
- 2024 CLIO Awards
- 2024 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
- 2024 EFFIE France
- 2023 Golden Award of Montreux
- 2023 Grands Prix de la Communication (ex COM-ENT)
- 2023 LIA
- 2021 Cannes Lions International Festival of Creativity
- 2021 D&AD Awards
- 2021 Eurobest
- 2021 The One Show
- 2019 Epica Awards
- 2019 The New York Festivals Advertising Awards
- 2018 CRISTAL AWARDS
- 2018 AdForum Business Creative Report
- 2018 Clio
- 2017 Top Com Consumer
- 2017 Cristal Media & ADvertising Summit
- 2017 Grand Prix Stratégies du Brand Content
- 2017 Kinsale Shark Advertising Festival
- 2016 CRESTA
- 2016 Art Directors Club of Europe
- 2016 Grand Prix Stratégies du Design
- 2016 ADC Annual Awards
- 2016 Art Directors Club
- 2016 The Mobius Advertising Awards
- 2016 New York Festival
- 2016 ANDY Awards
- 2015 International Food and Beverage Creative Excellence Awards - FAB Awards
- 2014 Grand Prix de la Publicité Presse Magazine
Creative director - Vice President
Boulogne Billancourt, France
November 2003 - December 2011 (8 years 1 month)
Creative Director on Pepsi&Co Worldwide (except us)
Creative Director on Tag-Heuer Worldwide, Total France/Africa, Mercedes France, Wrigley Europe, Hewlett-Packard Int
Creative Director on Tag-Heuer Worldwide, Total France/Africa, Mercedes France, Wrigley Europe, Hewlett-Packard Int
- 2013 Grand Prix de la Publicité Presse Magazine
- 2013 EFFIE France
- 2012 ANDY Awards
- 2012 The New York Festivals Advertising Awards
- 2011 Cannes Lions International Festival of Creativity
- 2011 Epica Awards
- 2011 Eurobest
- 2011 ACT Responsible Tributes
- 2011 CLIO Awards
- 2009 Grand Prix de la Communication Extérieure (ex Grand Prix de l'Affichage)
Creative on DECATHLON - LAND-ROVER - SURF RIDER
Senior Copywriter on Toyota Yaris and Rav 4
Senior Copywriter on P&G
Senior Copywriter on P&G
Education
Maitrise Marketing Communication
1987 - 1990 (3 years)
Activities and Societies: Saatchi/Saatchi Leo Burnett Young Rubicam Clm/BBDO
