With a bachelor’s degree Marketing and Advertising from Mackenzie and Business Administration from FAAP, PV has 18 years of experience in advertising. She has worked at ADAG, McCann-Erickson, J.W. Thompson and Euro RSCG. She has also worked as marketing supervisor for Portugal Telecom in the web department, where she was responsible for Zip.Net portal. Clients handled: Coca-Cola, Embratel, GM, Colgate Palmolive, Unilever, AOL, Reckitt Benckiser, Intel, Peugeot, Stella Artois, Pão de Açucar and Ford. PV joined BorghiErh as Planning Director in 2004 and she is responsible for New Business in Borghi/Lowe since 2009.