Yellowhammer, BMP, CDP, Bates is where Nick cut his teeth in advertising. His most high profile position was Managing Director of McCann-Erickson London, at that time the second largest agency in the UK. He has worked on domestic, pan-European and global campaigns across a wide number of sectors including FMCG, technology, automotive, retail and alcoholic beverages. Nick experienced at first hand the power of fans when he was Commercial Director for Oxford United Football Club. Back in the agency world, he has developed strategies for brands enabling them to identify, nurture, and harness the transformative energy and potential of a fan base. Nick can be found walking the talk at Oxford’s Kassam Stadium every other Saturday.