Rupert Cresswell

Creative Director at MPC

Greater New York City Area, United States

About me

I am currently working as a Director and Creative Director at MPC in New York.

My projects are characterized by a creative approach to directing live action with visual effects, often informed by my background as a designer.

My work spans everything from commercials, music videos, channel idents, feature film titles and visuals for live events.

I helmed an epic spot filmed in the stunning landscapes of Chile for IG; sped around the South of France with Ford; and released an electric tiger to roam the streets of Cape Town for Coral. I also created slick CG animated spots for adidas, Samsung, Playstation and Bentley. I designed the titles to the Tom Hardy gangster movie “Legend”, visuals for Daft Punk, and also created “Eefer,” the beloved purple animated robot that helped make Channel 4 in Britain even cheekier than it already was.

Recently I wrote and directed my first dramatic short 'Charlie Cloudhead' starring Paul Higgins (The Thick of It, Utopia) and Daisy Haggard (Episodes, I Give It A Year). The film was a finalist in the 2015 Homespun Yarns competition and is currently screening on the international festival circuit.

Sector Experience

Awards

2023 MAD STARS

People I worked with

Melissa Reisman

Account Director

BBDO New York

Haitham Elias Shaheen

Morton Jankel Zander (MJZ)

My Work

SEE ALL WORK

Hunger Insurance for Gamers

BRAND:

Snickers

AGENCY:

Impact BBDO

Be Cool Be Nice

BRAND:

Be Cool Be Nice

AGENCY:

MPC LDN

See Through New Eyes - The New Bentley SUV

BRAND:

Bentley

AGENCY:

Keko

Positions

Director

MPC LDN

Description
Work

Rupert is a multi-faceted talent at MPC, designing, directing, concepting and creating stunning VFX and animation projects. With a background in print design and illustration, Rupert’s creative flair has seen him as an instrumental artist on projects at major broadcast companies including Sky and Red Bee. Since joining MPC, Rupert has designed and developed the new E4 character, Eefer, along with five new idents for the channel’s re-brand. He also showcased his directing flair on the new Ford, ‘Ecosport App’ online film and created the stunning visuals for the Daft Punk ‘Random Access Memories’ official launch party at the Shard in London. Rupert’s design skills have earned him a Gold award at Promax Europe for Best Design in a Promo for National Geographic ‘Incredible Human Machine’ and both Silver and Bronze in Title Design at the New York Festival for Bloomberg TV idents. He has spoken at events including IBC Amsterdam, Onedotzero festival and Maxon training events. His creative interests go beyond VFX- as an accomplished musician Rupert has released an album and toured the U.S as the bass player with of his former band The Capes. 