Alasdhair MacGregor

As Vice President at BETC, the most creative and influential advertising agencies in the world in 2024 according to WARC, I lead the development and execution of innovative and impactful campaigns for major global clients such as Coca-Cola, Budweiser, Kinder, Nutella, Heinz,, to name but some. With over 8 years of experience at BETC and more than 20 years in the industry, I have a proven track record of delivering famous and award-winning creative work that drives business results and builds brand loyalty.
My core competencies include creative direction, copywriting, digital marketing, and social media, as well as team management, client relationship, and strategic planning. I have a strong passion for creating universal ideas that transcend cultural and linguistic barriers, and I speak four languages fluently: Italian, French, Spanish, and English. I also share my knowledge and expertise as a teacher at Sciences Po and Politecnico di Milano, two of the leading academic institutions in Europe, and as a counselor at Conseil parisien des europeens, a civic organization that promotes European integration and cooperation. I am also a certifief coach specialised in advising young managers in Africa and Asia.