With the ear of C-level executives of the top companies in the country, Charlie is the pulse of the Shopper Marketing industry. Charlie has over 15 years of experience pioneering in Shopper Marketing. Before launching Shoptology in May 2013, Charlie held top leadership roles at Saatchi & Saatchi X including serving as CEO, North America since 2008. Under his leadership, Saatchi & Saatchi X NA grew 10 fold over the last 10 years, was Media Magazine's Agency of the Year for 2011 and the most highly awarded Shopper Marketing agency in the industry awarded eight Effies from 2011 to 2013. Charlie's experience includes leading long-standing partnerships with the globe's largest brands such as Procter & Gamble, Diageo, Wendy's, Kroger and Wal-Mart where Charlie helped drive strategic insights, creative innovations, digital capability development and results for clients.
Where Charlie goes, success is bound to follow.