About me
Digital strategist, with a focus in product and capability development
Specialties: Product planning, digital organization development, multi-channel strategy, eCommerce, campaign planning, customer insights, website analytics and usability
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Founding Partner, Strategy
Brooklyn, United States
April 2013 - Present (11 years 9 months)
Our mission is to design and develop the digital products and services people use everyday.
We partner with companies committed to embracing a lean product development approach. We ask our clients to participate directly in an agile, iterative process based heavily on rapid prototyping, continuous testing, and fewer large meetings.
We partner with companies committed to embracing a lean product development approach. We ask our clients to participate directly in an agile, iterative process based heavily on rapid prototyping, continuous testing, and fewer large meetings.
Engagement Manager
McKinsey & Company
September 2010 - April 2013 (2 years 7 months)
• Day-to-day lead on client engagements in the media, retail and financial services industries
• Supported senior marketers in building digital marketing and customer experience programs, including identifying capability gaps/requirements and developing new organizational structures
• Worked with leading publishers to enhance and optimize their advertising strategies, customer pitches, pricing, and go-to-market approaches across inventory types
• Developed a proprietary qualitative and quantitative multi-channel methodology to evaluate current e-commerce strategies and inform product development priorities/roadmaps
• Supported senior marketers in building digital marketing and customer experience programs, including identifying capability gaps/requirements and developing new organizational structures
• Worked with leading publishers to enhance and optimize their advertising strategies, customer pitches, pricing, and go-to-market approaches across inventory types
• Developed a proprietary qualitative and quantitative multi-channel methodology to evaluate current e-commerce strategies and inform product development priorities/roadmaps
Product Strategy Lead
HUGE
June 2008 - September 2010 (2 years 3 months)
• Digital strategy lead for clients in the CPG, media and retail industries, including Advance Publications, IKEA, Reuters, Pepsi, and Under Armour
• Led cross-capability teams during project discovery, including research, analytics, competitive analyses, product concepting, feature prioritization, and delivering a product vision and roadmap
• Developed and presented monetization strategies to senior sales leaders and their teams
• Defined metrics of success and created forecasts for product traffic and engagement
• Wrote proposals and developed/presented strategies for new business pitches, resulting in new client work
• Led cross-capability teams during project discovery, including research, analytics, competitive analyses, product concepting, feature prioritization, and delivering a product vision and roadmap
• Developed and presented monetization strategies to senior sales leaders and their teams
• Defined metrics of success and created forecasts for product traffic and engagement
• Wrote proposals and developed/presented strategies for new business pitches, resulting in new client work
Account Planning / Strategy and Analysis
Digitas
June 2004 - June 2008 (4 years)
• Day-to-day contact for clients at Pfizer, AOL, IBM, American Express, and CNN
• Led strategy and analytic projects, including competitive analyses, financial forecasts, and developing product-line strategies
• Developed and syndicated consumer and marketplace insights to shape creative development
• Presented and sold creative briefs, concept work and campaign ideas to senior level clients
• Conducted test design, forecasting and benchmarking for large scale media campaigns
• Led strategy and analytic projects, including competitive analyses, financial forecasts, and developing product-line strategies
• Developed and syndicated consumer and marketplace insights to shape creative development
• Presented and sold creative briefs, concept work and campaign ideas to senior level clients
• Conducted test design, forecasting and benchmarking for large scale media campaigns
Education
BS, Cum Laude Honors, Operations Research and Economics
2004 - Present (21 years)
