Tom Edwards
Creative Director at BBC Creative Services
London, United Kingdom
TitleThe Gift
BriefInspired by the true spirit of Christmas, the gift of giving, we wanted to remind people that it has been the NHS staff who have shown the nation what giving really means. We wanted to use the Christmas season as an opportunity to remind people of those who have given everything to save others. The 90” hero film we created beautifully captures the selfless work of NHS staff. The story follows an elderly man in hospital as he is nursed back to health by NHS nurses and doctors, allowing him to make a full recovery just in time for Christmas. When the big day arrives our hero nurse receives a special ‘thank you’ present as she realises who her patient really was…
Agency
Campaign The Gift
Advertiser NHS Charities Together
Brand NHS Charities Together

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Date of First Broadcast/Publication Subscribers Only
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TaglineSubscribers Only
StorySubscribers Only
Media Type Web Film
Length
SoundtrackSubscribers Only
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Chief Marketing Officer (CMO) ..y B...on Subscribers Only
Production Company Sw.....op Subscribers Only
Director N....as J..k D...es Subscribers Only
Executive Producer M...an Wh....ck Subscribers Only
Executive Producer J...in Edm......ite Subscribers Only
Production Company Producer J....ca W...e Subscribers Only
Production Manager M....la S....iz G...n Subscribers Only
Editor B...y M..d Subscribers Only
Colourist S...ne Gr.....ola Subscribers Only
Time Based Arts S...ne Gr.....ola Subscribers Only
Special Effects / VFX ... . Subscribers Only
Sound ..m R...on Subscribers Only
Music Supervision Th....re m...c Subscribers Only
Group Account Director V...y M...ow Subscribers Only
Group Account Director G...t H...er Subscribers Only
Creative Director D...l C...s Subscribers Only
Creative Team F...pa Ma....io Subscribers Only
Creative Team M....el B...ko Subscribers Only
Strategy Director C...s W....un Subscribers Only
Strategy Director ..m E....ds Subscribers Only
Head of Moving Image Production M....el H...ey Subscribers Only
Head of Moving Image Production M....el H...ey Subscribers Only
Integrated Producer K..k M...en Subscribers Only
Designer D...en M..l Subscribers Only
Head of Design L...y M...h Subscribers Only
Head of Design P..l S...an Subscribers Only
Head of PR F..n D...y Subscribers Only
Trade PR R...el Ge....ty Subscribers Only

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