My Latest Work
SEE ALL WORKCOP26- Glasgow City, Buchanan Street Media Wall D12 Panel 1920x1080
COP26- Glasgow Central Station Mainline Transvision 960x480
COP26- EUSTON MOTION 3200x800
COP26 - Eustion Station Transvision 960x480
About me
Award-winning agency marketer with 15+ years agency experience across 50+ brands. Client lead for global and local accounts including Starbucks (current) Suzuki (current), Haven (current), MINI, Philips and Unilever. Agency CMO and pitch addict. Named Iris “Star Player” (Campaign ‘18), winner of WACL Future Leader Award and shortlisted for IPA Women of Tomorrow.
Happiest (work) in the middle of the insight, strategy, creative and commercial circle. Positive about being a generalist.
Happiest (life) with my boys. Or running. Or in the waves. Ideally all at once.
Restless and full of frustrated ambition, driven by a need to make an impact. Kept awake by ideas, plans, the climate crisis and endless lists.
Sector Experience
My Work
SEE ALL WORKThe Gift
- BRAND:
- NHS Charities Together
- AGENCY:
- Iris
Every name's a story
- BRAND:
- Starbucks
- AGENCY:
- Iris Worldwide
Positions
Managing Partner Mar 2017 – Present
October 2016 - present: Agency lead on Starbucks, from brand planning through to transforming the go to market approach across 42 markets. Plus, wider portfolio of 7 accounts – including Haven Holidays and Suzuki GB – team management, P&L responsibility. Ongoing lead role on agency pitches.
Board Director/Equity Partner Feb 2011 – Dec 2019
July 2015 - September 2016: Client lead on MINI UK - responsible for all communications strategy and creative, across all integrated channels, from TV through to social. Overseeing team of 25+.
July 2013 - October 2014: Client lead on Shell - the biggest global account in the agency. Working across all areas in Fuels Retail, with specific focus on global promotions (integrated) and retail.
Feb 2011 - July 2013: Client lead on global Philips account, working across all areas of consumer lifestyles. Work ranging from global product launches to brand engagement strategies. Client secondment from June - September 2011 (Amsterdam) in Coffee.
October 2016 - present: Agency lead on Starbucks, from brand planning through to transforming the go to market approach across 42 markets. Plus, wider portfolio of 7 accounts – including Haven Holidays and Suzuki GB – team management, P&L responsibility. Ongoing lead role on agency pitches.
Board Director/Equity Partner Feb 2011 – Dec 2019
July 2015 - September 2016: Client lead on MINI UK - responsible for all communications strategy and creative, across all integrated channels, from TV through to social. Overseeing team of 25+.
July 2013 - October 2014: Client lead on Shell - the biggest global account in the agency. Working across all areas in Fuels Retail, with specific focus on global promotions (integrated) and retail.
Feb 2011 - July 2013: Client lead on global Philips account, working across all areas of consumer lifestyles. Work ranging from global product launches to brand engagement strategies. Client secondment from June - September 2011 (Amsterdam) in Coffee.
Group Account Director
London, United Kingdom
May 2009 - November 2010 (1 year 6 months)
18 months spent growing the portfolio of Unilever brands at TMW - working across 12 brands in total, including Persil, Comfort, Slim.Fast, Vaseline, Bertolli, I Can't Believe It's Not Butter and Lipton. Integrated work, ranging from digital engagement strategies through to DM, press and experiential.
Board Account Director
Intelligent Marketing
United Kingdom
2003 - 2009 (6 years)
Part of founding team of start-up agency, promoted from AE to AD in 3 years; became a Board Director in early '07, age 27.
Various sectors, including FS (HSBC), Professional Services (KPMG), FMCG (Ferrero, Diageo, Nails Inc), Automotive (Radio Taxis, Honda) and NFP (WJR).
Extensive range of work from brand strategy and strategic marketing through to direct and digital. Fastest Growing agency in 2006 (Marketing Magazine), named 'One to Watch' (Marketing Magazine).
Individually recognised in Marketing Week Rising Stars and national winner of DMA Young Spark Award.
Various sectors, including FS (HSBC), Professional Services (KPMG), FMCG (Ferrero, Diageo, Nails Inc), Automotive (Radio Taxis, Honda) and NFP (WJR).
Extensive range of work from brand strategy and strategic marketing through to direct and digital. Fastest Growing agency in 2006 (Marketing Magazine), named 'One to Watch' (Marketing Magazine).
Individually recognised in Marketing Week Rising Stars and national winner of DMA Young Spark Award.
Education
History of Art (2.1)
1999 - 2002 (3 years)
Other activities : Nottingham Lacrosse Club - President; BUSA National Champions 2001; BUSA Great Britain Squad 2001
Art Foundation (BTEC) - during GAP year
1998 - 1999 (1 year)
Other activities : Special subjects: painting, photography
