Philippe Paget
posted a work
What is an award?
- Brand: PHNX
Philippe Paget
posted a work
Introduction to the AdForum's PHNX Tribute
Philippe Paget
6 years ago
A study by WFA and The Observatory International found that nearly 75% of major multinationals are reviewing their current agency arrangements, looking at whether they have the right mix of agencies and capabilities on their rosters. Based on a scale of 1 to 10, clients gave an average effectiveness rating for their agency roster of just 5.7. Nearly 60% are looking to reduce the number of agencies on their rosters over time, and over half plan to add specialist shops. (source agencymania.com)
Home
Agency relationship management solution provider
Philippe Paget
posted a work
The Good the Bad and the Brewed
- Brand: McDonald's
Philippe Paget
posted a work
Shake Your Booty
Philippe Paget
posted a work
The Good, The Bad & The Beautiful
- Brand: Optus
Philippe Paget
posted a work
Test
Philippe Paget
6 years ago
5 Reasons Why the Holding Company Model is Not Broken
With WPP in the spotlight, what will become of agency holding companies? Here is a potential answer.
Great article from Hervé de Clerck on the industry transformation.
https://fr.adforum.com/tribune/5-reasons-why-the-holding-company-model-is-not-broken
