Dan Sheridan

A b2b Marketing agency in London, my key objective was to establish a London office, generate new business and develop an account group. The agency had a single office just outside Manchester. The objective was to grow our footprint and extend into London. I was charged with opening an office and start the process of building the office.

Key responsibilities:

• Ultimate responsibility for the account group
• Developing annual strategic plans
• Full understanding of client business strategy
• Planning & leading international campaigns
• Managing agency teams across UK; France; China & US
• Growing an account group
• New business development
• Leading new business & sales pitches
• Growing clients through cross-sell of agency services
• Defining team structures & principles of working
• Leading contract negotiations

Marketing initiatives:

• Integrated communications strategy and management
• Social marketing
• Content marketing
• Advertising
• Creative strategy
• Global & regional brand strategy & management
• Portfolio management
• Brand management
• Digital marketing
• Strategic planning
• Campaign strategy
• Eloqua strategy and management
• Market research and brand awareness studies

A b2b Marketing Agency, based in Manchester. The key objective of this role was to determine key marketing projects with the client and managing account executives to ensure project implementation.

Key responsibilities:
• Receiving and investigating client briefs to develop project plans
• Understanding of client’s business environment
• Writing clear and concise briefs for agency teams (Strategic, contact strategy, creative)
• Project management
• Developing time-plans
• Developing & managing project budgets and quotes
• Managing agency teams to deliver against the brief

Skills:

• Agency team and client team relationship development
• Day to day management of account executives
• Reporting to the Group Account Director
• Leadership skills
• Basic negotiation skills

A b2b Marketing agency, I worked as an Account Executive based in Manchester. My key role was the administration of projects within account team.

Key responsibilities included:

• Briefing the creative and studio teams
• Developing project timing plans
• Building client relationships
• Creating and submitting quotes
• Budget reporting

Skills:
• Project management skills
• Organisational skills to keep projects on course
• Relationship building with agency teams and client
• Clear and precise briefings and requirements from internal teams and the client

Main responsibilities were to organise, manage and promote a series of monthly and half yearly business events designed to connect the Yorkshire business community.

Key responsibilities included:
• Co-ordinating business networking events
• Managing dispatch of emails
• Venue bookings and logistics

Key skills:
• Organisational skills
• Client relationship
• Presentation

Worked as a chalet host in Courchevel, Morzine, La Rosiere and Les Arcs. Learned cordon bleu standard cooking in Verbier. The most important takeaway was you should always cook lamb with rosemary as opposed to mint! Main responsibility was to ensure the guests had the best week they possibly could whilst staying in my chalet.

Key responsibilities included:
• Lots of cooking, including four course evening meals for up to 20 adults, breakfast for 40 guests, children’s evening meal and an afternoon cake
• Stock control, management and ordering on a weekly basis
• Preparing weekly meal plans
• Providing the guests with a full resort safety briefing and tips on best skiing areas
• Lots of cleaning, including a weekly full chalet clean

Key skills:
• Working under pressure – A kitchen environment is always down to the minutes
• Client relationships – Looking after them every day and being their ‘host’ for the week
• Teamwork under intense stress – Ski resorts are not real life, being away from normality in a holiday environment for 6 months solid is a unique and incredibly stressful experience
• Making a rose out of a tomato and a swan from an apple
• Skiing to a black run standard