Lucas Bargen

Lucas Bargen

GENERAL CREATIVE DIRECTOR at 121
Peru, Peru

About me

I’m an Argentinian creative director with more than 10 years of experience.
My career started in Argentina, where I worked for some of the finest agencies; including FCB, DDB and Tribal Worldwide.
There I delivered creative work for brands such as Volkswagen, McDonald's, Kraft Foods, Jack Daniel's, Unilever, Procter & Gamble, BBVA, Telefonica & more.
Later on, I worked for the European market at Possible, creating both regional and international campaigns for brands such as Siemens, BMW, Sleek Mag, BISS & more. 
Since 2014, I lead the creative department of 121 Peru, creating both national & international campaigns for clients such as Prom Peru, Movistar, Scotiabank, American Express, McDonald's & more. I'm behind Peru's international campaign "Dedicated to the world", “Suitcases of Peru” and “The Zero Point Five Effect”, among many others. My work has been awarded in some of the most important international festivals such as Cannes Lions, El Ojo de Iberoamérica, FIAP, Diente & more. I’ve also been invited to Judge in most of them, and I’ve been published in some of the most important publications worldwide such as AdWeek, The Drum, Directory, Campaign & more.

Check my work at: www.lucasbargen.com

Positions

Creative Director
Lima, Peru
April 2014 - Present (10 years 7 months)
Head of creativity. Clients: Movistar, Backus, La Republica, Scotiabank, McDonald's, LATAM, American Express, Peru Country Brand & more.
Senior Creative Copywriter
Possible (Buenos Aires)
August 2013 - March 2014 (7 months)
Clients: Siemens, BMW, Sleek, Biss & more.
Senior Creative Copywriter
Buenos Aires, Argentina
March 2012 - August 2013 (1 year 5 months)
Clients: Procter & Gamble (Gillette, Pampers), Kraft Foods (Royal), Unilever (Dove Men), McDonald's, Volkswagen, Liberty Seguros, Telefónica, entre otros.
Senior Creative Copywriter
Coconut Grove, United States
December 2012 - December 2012 (1 second)
I was part of an Ibero-american team that DDB brought together in Miami in order to create outstanding work to win the "BBVA" account. We won.

Formé parte de un equipo iberoamericano de DDB, junto a creativos de toda la región, para trabajar el pitch regional de BBVA. Ganamos.
Creative Copywriter
Buenos Aires, Argentina
February 2011 - February 2012 (1 year)
Clients: Nikov, Jack Daniels, Zona Jobs, Citric, Club Social, Oreo, Mr. Músculo, LaNacion.com, Nordelta, JVC, Bacardí, +Visión, Johnson & Johnson, Equal Sweet, Disney, Glade, 3M & más.

Education

Cinema Direction & Scriptwriting.

2005 - 2008 (3 years)

Advertising

2005 - 2006 (1 year)

Other professional activities

PHNX 2021

Awards Jury Member

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