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Plant Drop - "New houseplants"
This ad is part of the ACT Responsible Collection
- Brand: Plant Drop
- Country: United Kingdom
- Advertiser: Plant Drop
| Title | New houseplants |
| Brief | ‘Plant Drop’ is an online retailer for plants, but they face stiff competition in a saturated market with little differentiation. They needed a way to set themselves apart, steal market share and drive sales.We all know plants oxygenate the air, but few know they also have the power to remove every-day toxins in the home. Introducing SMART PLANTS, rebranding an existing range of houseplants as air-purifiers.Working with a lead botanist from Oxford University and inspired by the ‘Energy Rating System’ for household appliances, we created the ‘Pollutant Absorption System’ – for house plants. Complex NASA data detailing plant variants and the toxins they help remove was distilled down into a simple, easy-to-understand key. Now, instead of buying plants based on appearance, consumers bought plants based on their lifestyle.Furthermore, the PAS design system was made open-source for other plant retailers to adopt and integrate into their own e-commerce sites. |
| Agency | McCann London |
| Campaign | Smart Plants |
| Advertiser | Plant Drop |
| Brand | Plant Drop |
| Date of First Broadcast/Publication | Subscribers Only |
| Story | Subscribers Only |
| Philosophy | Subscribers Only |
| Media Type | Case Study |
| Length | |
| Advertising Agency | M...nn H...th L...on Subscribers Only |
| Chief Creative Officer | ..b D...al Subscribers Only |
| Chief Creative Officer | La....ce T....on Subscribers Only |
| Chief Executive Officer (CEO) | P...y Mc....ow Subscribers Only |
| Executive Creative Director | S...iv M...ry Subscribers Only |
| Executive Creative Director | J...e M...z Subscribers Only |
| Creative Director | W....am C...am Subscribers Only |
| Creative Director | J...s C...by Subscribers Only |
| Creative Director | A...an P..r Subscribers Only |
| Production Company | C...t Wo.....de Subscribers Only |
| Post Production | C...T WO.....DE L...on Subscribers Only |
| Executive Creative Director | ..y S...er Subscribers Only |
| Creative | J...s R..e Subscribers Only |
| UX Designer | S...n Cl....on Subscribers Only |
| UX Designer | A...n .u Subscribers Only |
| Creative Director | N..l K..s Subscribers Only |
| Producer | C...a M....an Subscribers Only |
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