• Produced broadcast commercials for television and radio: bidding & negotiations, budgeting, casting, prepping & shooting (tabletop, live action) as well as post-production activities (editorial, telecine, graphics, music, audio)
• Managed budgets ranging from $0 to $1M
• Handled audio & visual needs of client & agency assignments such as sales force/client presentations & other communications that would successfully achieve business objectives
• Experience w/ brands including Wendy’s, US Bank, SuperValu, Pfizer’s Lyrica, Eliquis (Pfizer & Bristol-Myers Squibb), AbbVie’s Humira, P&G’s Aussie, Dawn, Cascade & Swiffer & NAPA Auto Parts
• With minimal exception, worked exclusively for Wendy’s brand
o Assisted in pre-production & solely managed post-production for US & Canada broadcast commercials
o Produced radio spots & television re-edits as well as videos & reels for conventions & presentations
o Worked directly w/ client to obtain pre- & post-production approvals as well as maintain online database of food footage
• Produced videos in business pitches
• Assisted producers in handling casting sessions, talent bookings and paperwork, licensing of stock footage/music, and researching directors, production companies, editorial/vfx/music houses as well as celebrities for new campaigns
• Experience w/ brands including Aflac, Omnaris, Kraft’s Bagelfuls, Trojan, Pfizer’s Caduet & Lipitor, Continental Airlines & P&G’s Dawn
Promotional Events/Manager/Spokesperson
SPECTRE, Events & Promotions, Foley Agency, BMT Promotions
Worked with clients such as Pepsi, Chrystal Light/Avon, Schick Intuition, eBay, Dove, The Rockstar Games, The Urban League & MTV to promote products & ideas by interacting with target segments & organizing additional promotional events and tournaments nationwide
Summa cum laude
Study Abroad in Seville, Spain
• Attended the Universidad de Sevilla & CIEE Learning Center
• Enrolled in Spanish-speaking cultural & business courses & lived with a Spanish family