Astério Gutiérrez

Leading creative for Nike in Asia, for brand comms, innovation, digital, retail, and social.

What sets our stewardship apart is that we never create work that's design for design's sake, or tech for tech's sake. Everything we do has an actual idea, in service of the athlete, unfailingly authentic to sport.

Some highlights:
'Nike Unlimited Stadium' LED Run Track, for Olympics
Kobe Film 45s 'Thank You'
Kobe Visit Integrated Campaign 'Last 24'
Kobe Visit Social Campaign 'In the Name of the Mamba'
Lebron Visit Social Campaign
Launched Nike.Com for all markets
Launched NikeID for all markets
Launched official Nike Line Account + Sticker Pack

Led 30+ Creative Department and was member of 5-man senior management team.
More importantly, apprenticed w/ Fred—a true legend—on creating the signature visceral, epic FF work.
Led HP, Audi, Nestle, Absolut, etc.

In my 2nd week, we won Budweiser Greater China. Grew it to agency's 2nd largest account, and managed largest team. Heaps of tech builds—LED KTV rooms, games, sites, installations, apps.

Also led Nike Jordan, regional Unilever, and PepsiCo.

Learned from Johan, Rei, Jasel, London teams, on creating useful, usable, and delightful work.

LocationSingapore, Shanghai, Kuala Lumpur, Manila
(AKQA, Leo Burnett, BBDO)
Wish fulfillment : Freelanced round Asia w/ dream mentors Eric Cruz, Tim Green, David Guerrero. Global Samsung, Regional Twinings, Regional Unilever, Global Wrigley, J&J, PepsiCo.

Apprenticed w/ the most innovative minds ever : Masa, Tom, Qanta. Helped w/ Intel, Google Art Copy Code.

Introduced digital + social to a very traditional shop.

Life-changing apprenticeship w/ Andrew Petch, a genius Droga protégé.

Global + Local P&G (Safeguard, Head & Shoulders, Olay, Corporate), Sharp, Toyota, Lexus, etc.