Matt Zavala

As Group Creative Director of the Brand Practice within Edelman, I lead all creative thinking and execution for our clients with a focus on the Unilever brand portfolio. This includes Dove, Dove Men, Axe, Suave, and Vaseline. Alongside some of our other tiered brand partners. As part of the creative arm of Edelman’s Communications Marketing platform, my role involves helping to build and cultivate the creative department across the agency.

As Creative Director at JWT, I worked on a diverse range of brands such as Google, Schick, Macy's and T. Rowe Price where I led digital activations and online campaigns for each client.

While at R/GA, I led the creative team on all aspects of the L'Oréal Paris account. Responsibilities included creative direction for the brand's digital campaigns, social channels, platform experience, as well as digital retail initiatives.

At Razorfish, I was a part of the creative leadership team for the Mercedes-Benz digital account. Projects entailed concepting and overseeing digital activations for the automotive brand. Along with this stewardship, tasked with exploring brand extensions for Mercedes-Benz through various digital mediums.

Moved to be the lead creative (Art Direction) on the smart car account overseeing the brand within the campaigns, social and site platforms. This responsibility included leading a team of Art Directors and designers to execute and maintain the brand tone while exploring new digital paths for smartusa.

Creative Lead on the Samsung Global and US Digital accounts, including campaigns and .com platforms.

Responsibilities included management of creative team members as well as execution and deliverables. These include video/film shoots and production, digital advertising, and social media platforms.

Visual Creative direction lead on Johnson & Johnson and SC Johnson projects, including the Zyrtec, Acuvue, Splenda, Mars, Scrubbing Bubbles and Ziploc accounts.

Directed the redesign of the Motorola Global website, as well as led their eCommerce design experience. In addition, directed and designed online campaigns for the ONDCP account aimed toward the youth market.

Conceived and designed interactive campaigns for premier Ogilvy clients including: IBM, Cisco Systems, the Office of National Drug Control Policy, Jaguar, and BP.

Executed creative redesign, transforming it from a focus on IBM advertising, to a hub for rich-media brand content. During 2004, it achieved a 40% increase in advertising traffic and 150% increase in user time spent on the site. Directed extensive video productions and photography shoots for IBM online documentaries.

New York Lottery account television and campaign work.