Ali Rez

CCO Middle East, North Africa and Pakistan at IMPACT BBDO MENA

Dubai, United Arab Emirates

My Latest Work

SEE ALL WORK

The New President

Total Sports And Fitness Hotel (Board)

The Essential Press Guide from the Middle East (Board)

Richer Rumors (Board)

About me

• Ranked Top 10 ECDs globally - World Creative Rankings 2021.
• Ranked No.1 ECD in MENA and APAC - World Creative Rankings 2021.
• 700+ awards: Cannes Grand Prix, D&AD Yellow, Epica, Clios, Effies, One Show, Spikes, CA, LIA, Dubai Lynx.
• Top 10 Creative Leaders in Asia 2020 - Campaign Brief Asia.
• South Asia Creative Person of the Year 2020, 2018 - Campaign Magazine.
• Ranked No.1 ECD in MENA 2021 - Loeries Creative Rankings
• 20+ years creative leadership experience in the USA, MENAP and APAC.
• Jury Cannes Lions, D&AD, One Show, Clios, Effies; Jury President at LIA, Spikes Asia, Cresta and AdFest.
• Speaker at Oxford University, St.Martin's College and TedX.
• BBDO Worldwide Creative Council member.
• D&AD Impact Council member.

Sector Experience

Awards

People I worked with

Assam Khalid

Executive Creative Director & Head of Strategy

Ogilvy

Paul Shearer

Chief Creative Officer

Impact BBDO

Dani Richa

Managing & Executive Creative Director

Impact BBDO

Emile Tabanji

Chief Executive Officer (CEO)

Impact BBDO

Joe Abou-Khaled

Regional Executive Creative Director - MENA

IMPACT BBDO

My Work

SEE ALL WORK

Child Wedding Cards

BRAND:

UN Women

AGENCY:

Impact BBDO

Hunger Insurance for Gamers

BRAND:

Snickers

AGENCY:

Impact BBDO

Cinema Crunch Hack (Board)

BRAND:

Lay's

AGENCY:

Impact BBDO

Impossible Orchestra

BRAND:

Etihad

AGENCY:

Impact BBDO

A British Original Two

BRAND:

British Airways

AGENCY:

Uncommon Creative Studio

I'm Possible

BRAND:

adidas

AGENCY:

Impact BBDO

Schoolgirl Newscasters

BRAND:

EBM

AGENCY:

Impact BBDO

The Newspapers Inside The Newspaper Edition

BRAND:

An Nahar

AGENCY:

Impact BBDO

Runway at DXB (Board)

BRAND:

adidas

AGENCY:

Impact BBDO

Positions

Chief Creative Officer, MENAP

Impact BBDO

Dubai, United Arab Emirates

July 2016 - Present (8 years 4 months)

Chief Creative Officer, MENAP May 2022 - Present

Regional Executive Creative Director, MENAP May 2019 - May 2022

Regional Creative Director Jul 2016 - May 2019
Rez has led the Impact BBDO network to win Campaign Asia Agency of the Year, AdStars Agency of the Year, Campaign Brief Asia Agency of the Year three times in a row, Dubai Lynx Agency of the Year, and has contributed to the Cannes Lions Network of the Year 2017 and 2018 Awards.
Winning more than 250 awards in 3 years, Rez and his team have been one of the most prolific creative performers on the Asian continent. Managing several global brands across both digital and traditional, including the entire PepsiCo portfolio, Rez has overseen stellar brand performance, with 5 brands becoming market leaders in their respective categories.