Pedro Lourenço

Pedro is a Portuguese-born, Associate Creative Director and Writer, currently working at Innocean Berlin.
Throughout his career, he has created campaigns for global brands such as Nike, adidas, Volkswagen, Sony, Kayak and Vodafone, out of Lisbon, Amsterdam and Berlin.
Pedro has had the honour of working alongside some of the brightest minds in the industry, at agencies like DDB Berlin, Sid Lee Amsterdam and AKQA, and is now part of the team in charge of turning Innocean Berlin into a creative powerhouse.
His work has been recognized at all major award shows, including The One Show, D&AD, Cannes Lions, Clios, Eurobest, ADC*E, FWA and more.
Recently, his acclaimed Volkswagen long copy campaign “Lives way more interesting than yours” has been selected to join the permanent collection of the Poster House Museum in New York.
Pedro has been ranked #1 copywriter in Germany and #9 in the World for the past 3 years, by the prestigious Lürzer’s Archive magazine.
Besides his advertising work, he’s co-author of several side-projects that have made international headlines, like the sarcastic Manbunie.com – the beanie for man bun men.