Born in Seoul, Lee spent his high school years in Australia and upon returning to the homeland, went to work in the game development/publishing industry for three years –until his inner creative called.
He soon left again for foreign shores. This time for a decade long stint that saw him work in Thailand, London, Amsterdam, Belgium, and Dubai at shops such as Saatchi, Inferno, Nomads, Emakina and THEY, honing his creative skills for his return earlier this year to take up the reigns as ECD at FCB Seoul.