Staci Cretu
Marketing Communications | Marketing Strategy | Lead Generation | Inbound Marketing | Creative Eye at Uncommon Works Marketing Group
Mechanicsburg, United States
About me
We all have a story to tell! Our stories engage, inform and profoundly impact our audience (well at least we hope so). A brand is no different however, we also need our stories to deliver measurable business results.
With over 15 years experience in integrated marketing communications, I help brands find the story and medium that best fits their unique identity and objectives. I help bring light to the importance of connecting every single marketing, branding, or advertising piece to ensure there is a cohesive integrated marketing communications plan in place. After all, everything we do as marketers directly affects one another or at least is should.
My specialties include inbound marketing (marketing automation, CRM, content, digital), sales enablement, outbound marketing (direct mail, advertising, social) and B2B marketing strategies centered around generating results.
Excitement for what I do is not a statement, it's a fact .
Talent you might be interested in
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Positions
Owner
Uncommon Works Marketing Group
September 2016 - Present (8 years 2 months)
As Chief Marketier, I love crafting the common into the uncommon work. Strategic, multidisciplinary marketing communications enthusiast and outside-of-the-box thinker with an eye for the creative uncommon. Having worked with a multitude of businesses over the past 15 years, I made the life changing decision to venture out on my own to continue to spread the passion I have for all things marketing. www.uncommonmarketingworks.com
Owner
Khlo Bella Brands
August 2016 - Present (8 years 3 months)
Khlo Bella Brands is an online women's clothing and accessories boutique dedicated to bringing the latest in fashion to you at affordable prices. Each piece Khlo Bella Brands carries is stylistically curated so every woman can feel fabulous at every age. www.khlobella.com
Marketing Communications Manager
Westfalia Technologies Inc.
June 2012 - September 2016 (4 years 3 months)
Marketing and Sales Operations :
- Generated over 10 million impressions and earned media ad value of over $155,000 through targeted public relations programs
- Tripled lead generation and qualified marketing opportunities year-over-year
- Successful implementation of marketing automation software and CRM programs to increase marketing effectiveness and ROI for inbound and digital marketing programs.
- Lead the development of Westfalia’s core message to ensure Westfalia Technologies Inc. is projected in the industry and to a variety of stakeholders with the right personality, voice, and intentions.
- Manage the evolution of this messaging as Westfalia grows and evolves, expanding to new and varying audiences.
- Develop and maintain an appropriate Social Media strategy and related communications.
- Collaborates with sales reps and other stakeholders to develop sales strategies to improve market share in all product lines.
- Global marketing strategy development for Westfalia Automated Parking Solutions
- Define and manage Communications needs across Westfalia to a variety of internal and external audiences; this will include defining requirements, selecting, and implementing appropriate Communications platform/s and ensuring its effective use.
- Define, establish, and manage effective processes, systems, tools, and resources to ensure communications across multiple, complex audiences are correct, consistent, and cohesive.
- Develop internal publications such as newsletters, email announcements, planned publications, and other appropriate medium.
- Develop and implement a strategy to manage Communications for a highly-mobile regional workforce.
- Management of Westfalia's Corporate Wellness Program
- Generated over 10 million impressions and earned media ad value of over $155,000 through targeted public relations programs
- Tripled lead generation and qualified marketing opportunities year-over-year
- Successful implementation of marketing automation software and CRM programs to increase marketing effectiveness and ROI for inbound and digital marketing programs.
- Lead the development of Westfalia’s core message to ensure Westfalia Technologies Inc. is projected in the industry and to a variety of stakeholders with the right personality, voice, and intentions.
- Manage the evolution of this messaging as Westfalia grows and evolves, expanding to new and varying audiences.
- Develop and maintain an appropriate Social Media strategy and related communications.
- Collaborates with sales reps and other stakeholders to develop sales strategies to improve market share in all product lines.
- Global marketing strategy development for Westfalia Automated Parking Solutions
- Define and manage Communications needs across Westfalia to a variety of internal and external audiences; this will include defining requirements, selecting, and implementing appropriate Communications platform/s and ensuring its effective use.
- Define, establish, and manage effective processes, systems, tools, and resources to ensure communications across multiple, complex audiences are correct, consistent, and cohesive.
- Develop internal publications such as newsletters, email announcements, planned publications, and other appropriate medium.
- Develop and implement a strategy to manage Communications for a highly-mobile regional workforce.
- Management of Westfalia's Corporate Wellness Program
Chief, Advertising and Public Affairs
US Army
April 2008 - June 2012 (4 years 2 months)
• Implementation of several statewide marketing and sponsorship programs and events, targeting high school students, generating a 60% ROI for recruitment efforts in Pennsylvania.
• Plans the annual advertising and promotional budget in access of $150,000 in support of the battalion’s recruiting missions using the most effective and cost efficient media vehicles available.
• Designs and publishes a bi-monthly e-newsletter distributed to 500 Soldiers, civilians, family members and local Army advocates which won a Department of the Army 2010 electronic media award.
• In 2010, successfully increased media engagements through public and media relation techniques by 40% compared to the prior year.
• Successfully planned and managed a week long public relations campaign in Pittsburgh Pa., recognizing all military and those enlisting, generating 10 media engagements with key military personnel throughout the week.
• Successfully established a Grassroots Advisory Board to of local community members in the Pittsburgh area to serve as advocates for the U.S. Army.
• Implementation of a robust social media campaign utilizing Facebook, Flickr, Wordpress, Twitter, Issuu, Hootsuite and Mailchimp successfully communicating the Army’s message to Pennsylvania stakeholders.
• Serves as key advisor to the battalion commander on all advertising, public affairs and spokesperson, establishing and maintaining professional relationships with local news media, civic and business leaders and other influencers in the community.
• Plans the annual advertising and promotional budget in access of $150,000 in support of the battalion’s recruiting missions using the most effective and cost efficient media vehicles available.
• Designs and publishes a bi-monthly e-newsletter distributed to 500 Soldiers, civilians, family members and local Army advocates which won a Department of the Army 2010 electronic media award.
• In 2010, successfully increased media engagements through public and media relation techniques by 40% compared to the prior year.
• Successfully planned and managed a week long public relations campaign in Pittsburgh Pa., recognizing all military and those enlisting, generating 10 media engagements with key military personnel throughout the week.
• Successfully established a Grassroots Advisory Board to of local community members in the Pittsburgh area to serve as advocates for the U.S. Army.
• Implementation of a robust social media campaign utilizing Facebook, Flickr, Wordpress, Twitter, Issuu, Hootsuite and Mailchimp successfully communicating the Army’s message to Pennsylvania stakeholders.
• Serves as key advisor to the battalion commander on all advertising, public affairs and spokesperson, establishing and maintaining professional relationships with local news media, civic and business leaders and other influencers in the community.
