About me
Creative mass-media professional with over 10 years of rich experience in advertising, digital
marketing, creative brand strategy, campaign planning and business management.
Brings category experience ranging from automotive, food & beverages, telecommunications to real-estate, fashion & retail, consumer durables & media among other industries.
MBA (Marketing) and Post Graduate Programme in Advertising, Media & Marketing Communication
New-media evangelist. Design junkie. Big idea lover.
Skills
Sector Experience
My Work
SEE ALL WORKThe Boy Nobody Could See
- BRAND:
- Centrepoint
- AGENCY:
- Impact BBDO
Positions
Planning Director
Dubai, United Arab Emirates
September 2013 - Present (11 years 2 months)
Role & Responsibility
- Strategic Planning Partner
- Brand & Campaign Strategy
- Integrated Communication Planning
- Engagement Planning : Digital & Social-Media
- New Business Development
Key Clients
- Pepsi
- 7Up
- Lays
- Mercedes-Benz
- Visa
- Centrepoint
- Axiom Telecom
- Strategic Planning Partner
- Brand & Campaign Strategy
- Integrated Communication Planning
- Engagement Planning : Digital & Social-Media
- New Business Development
Key Clients
- Pepsi
- 7Up
- Lays
- Mercedes-Benz
- Visa
- Centrepoint
- Axiom Telecom
The Boy Nobody Could See
- BRAND:
- Centrepoint
- AGENCY:
- Impact BBDO
Business Director and Strategic Planner
Jack in the Box Worldwide
January 2011 - August 2013 (2 years 7 months)
Role & Responsibility
- Digital and Engagement Marketing
- Digital Analytics Management / Online & Social Media Strategy
- Campaign Planning
- Business Management and Development
- Branded Content Creation
Key Clients
- Red Bull
- Pepsi [Business Lead for 'Live For Now' & PepsiIPL 2013 launch]
- Puma
- Louis Philippe
- Bestseller Group
- Digital and Engagement Marketing
- Digital Analytics Management / Online & Social Media Strategy
- Campaign Planning
- Business Management and Development
- Branded Content Creation
Key Clients
- Red Bull
- Pepsi [Business Lead for 'Live For Now' & PepsiIPL 2013 launch]
- Puma
- Louis Philippe
- Bestseller Group
Senior Brand Services Manager
Lowe Lintas and Partners
January 2007 - December 2010 (3 years 11 months)
Role & Responsibility
- Brand Management
- Campaign Planning and Implementation
- New Business Development
- New Market Development (MENA) - Successfully establish network capabilities to
launch key client - Bajaj Auto Ltd.'s footprint in the region
- Project Lead on Lowe Worldwide Global Leader’s Summit (2009) in India
Key Clients
- Bajaj Auto. Ltd.
- ICICI Bank USAID
- Godrej Sara Lee
- Indiabulls Realty
- Brand Management
- Campaign Planning and Implementation
- New Business Development
- New Market Development (MENA) - Successfully establish network capabilities to
launch key client - Bajaj Auto Ltd.'s footprint in the region
- Project Lead on Lowe Worldwide Global Leader’s Summit (2009) in India
Key Clients
- Bajaj Auto. Ltd.
- ICICI Bank USAID
- Godrej Sara Lee
- Indiabulls Realty
Senior Account Executive
Triton Communications
May 2004 - May 2006 (2 years)
Role & Responsibility
- Account Management
- Campaign Development
- New Business Development
- Project : Strategic Design
Key Clients
- Eureka Forbes Ltd.
- Ginger Hotels
- Dainik Bhaskar Group.
- Exide
- Shalimar Paints
- Account Management
- Campaign Development
- New Business Development
- Project : Strategic Design
Key Clients
- Eureka Forbes Ltd.
- Ginger Hotels
- Dainik Bhaskar Group.
- Exide
- Shalimar Paints
Education
Master of Business Administration (M.B.A.), Marketing
2011 - 2012 (1 year)
Post Graduate Programme in Advertising, Media & Marketing Communications, Advertising & Marketing Communication
2006 - 2007 (1 year)
Bachelor in Mass Media, Mass Communication/Media Studies
2001 - 2004 (3 years)
