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Alvaro Soto
Senior Copywriter
at
INNOCEAN USA
Los Angeles, United States
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Work
Awards
My Latest Work
SEE ALL WORK
NYFA 2025 Open for Entries. No BS Allowed.
Muxes: Next 500 Years
Mr. P
Party For Real
About me
This profile was created because Alvaro Soto has been referenced on AdForum.
It's my profile and I want to edit it.
Sector Experience
Trade Shows, Events & Festivals
Hygiene & Personal Care Products
Potato Chips, Crisps & Crackers
Beers, Ciders, Lagers
Others
Cars
Retail, Distribution & Restaurants
Apparel & Accessories Stores
Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Motorcycles
Newspapers, Magazines, Books
Anti-Domestic Violence, Sexual Abuse
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Awards
2024 ANDY Awards
2022 D&AD Awards
2021 Cannes Lions International Festival of Creativity
2021 AICP Show
2018 The One Show
2018 The New York Festivals Advertising Awards
2017 Cristal Media & ADvertising Summit
2017 El Sol
show more
People I worked with
Mauricio Fernandez Maldonado
Chief Creative Officer
Havas
James McPherson
SVP Associate Director of Film Production
GREY GLOBAL
Giovanni Macco
Creative Director
McCann Lima
Nicolás Romano
Creative Team
VML Global
Jacky Salhuana
Executive Producer
Saturno
My Work
SEE ALL WORK
15359
Sacrifice
BRAND:
Modelo
AGENCY:
Grey New York
5530
Widen the Screen
BRAND:
Procter & Gamble
AGENCY:
Cartwright
8287
El Rojo de Todos
BRAND:
Cerveza Cristal
AGENCY:
McCann Lima
37222
Hope Detector
BRAND:
Hyundai Hope on Wheels
AGENCY:
INNOCEAN USA
6065
Hijacked Highway
BRAND:
Sodimac
AGENCY:
McCann Lima
18595
Finish Line Shoes So Fresh Destiny
BRAND:
Finish Line
AGENCY:
INNOCEAN USA
168501
Finish Line Shoes So Fresh 'Super Fresh'
BRAND:
Finish Line
AGENCY:
INNOCEAN USA
15561
Finish Line Shoes So Fresh 'Looks'
BRAND:
Finish Line
AGENCY:
INNOCEAN USA
6492
Good made better
BRAND:
Cusqueña
AGENCY:
McCann Lima
Positions
Senior Copywriter
INNOCEAN USA
Huntington Beach, United States
March 2017 - Present (7 years 11 months)
View profile
Work
37222
Hope Detector
BRAND:
Hyundai Hope on Wheels
AGENCY:
INNOCEAN USA
18595
Finish Line Shoes So Fresh Destiny
BRAND:
Finish Line
AGENCY:
INNOCEAN USA
168501
Finish Line Shoes So Fresh 'Super Fresh'
BRAND:
Finish Line
AGENCY:
INNOCEAN USA
15561
Finish Line Shoes So Fresh 'Looks'
BRAND:
Finish Line
AGENCY:
INNOCEAN USA
Senior Copywriter
McCann Lima
November 2014 - February 2017 (2 years 3 months)
Description
Lead participant in many distinguishes projects for clients such as Coca Cola, Inca Kola, LAN Airlines, Sodimac Homecenter, Wong, Milo, Cusqueña Beer, Ripley, San Luis, Trome, Peru21, AFP Habitat, Cálidda, Save the Children.
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Professor of creativity
Universidad Peruana de Ciencias Aplicadas (UPC)
Lima, Peru
August 2015 - January 2016 (5 months)
View profile
Description
Class teacher of: "Fundamentals of creativity"
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Copywriter
McCann Lima
May 2012 - October 2014 (2 years 5 months)
Description
Creative work for clients such as Coca Cola, Cusqueña, Barena, El Comercio, Nestlé, Milo, American Airlines, Peru 21.
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Freelance Photographer
Jockey Plaza
May 2011 - May 2013 (2 years)
Community Manager
TBWA\Peru
Lima, Peru
October 2011 - April 2012 (6 months)
View profile
Description
CM for: CrediScotia (From ScotiaBank)
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Trainne Copywriter
TBWA\Peru
Lima, Peru
March 2011 - September 2011 (6 months)
View profile
Description
Creative work fo clients such as Adidas, Absolut Vodka, Yamaha Motors, Suzuki, Jockey Plaza Shopping Center, CrediScotia, Cartavio.
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Creative Team
McCann Lima
Lima, Peru
View profile
Work
Awards
8287
El Rojo de Todos
BRAND:
Cerveza Cristal
AGENCY:
McCann Lima
6065
Hijacked Highway
BRAND:
Sodimac
AGENCY:
McCann Lima
6492
Good made better
BRAND:
Cusqueña
AGENCY:
McCann Lima
5037
Mariela´s dream comes true
BRAND:
LAN Airlines
AGENCY:
McCann Lima
4287
Time
BRAND:
Ducati
AGENCY:
McCann Lima
5429
WTF
BRAND:
Peru21
AGENCY:
McCann Lima
6216
Lol
BRAND:
Peru21
AGENCY:
McCann Lima
show more
2018 The One Show
2018 The New York Festivals Advertising Awards
2017 Cannes Lions International Festival of Creativity
2017 Cristal Media & ADvertising Summit
2017 El Sol
Education
Bachiller en Ciencias de la comunicación Field Of Study Publicidad
Universidad Peruana de Ciencias Aplicadas (UPC), Lima
2006 - 2012 (6 years)
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