Gemma Craven

I am a digital marketer with deep expertise in brand and digital strategy, social media, and storytelling. I thrive on building engaged brands and running teams working at the intersection of community, influence and technology

Currently, I am SVP, Director of Social & Mobile at McCann Erickson. The agency operates 180 offices in more than 120 countries and boasts a client roster that includes preeminent global marketers and many of the world’s most famous brands. My role focuses on the integration of social and mobile thinking across all McCann teams' work.

Prior to McCann, I was VP Strategic Accounts at Spredfast, a social media marketing platform. There I lead Spredfast’s Customer Partner team as well as a global team of social business consultants, advising brands and media companies on the intersection of technology, brand marketing and social media.

Previously I held senior positions at Ogilvy New York, the flagship US office of the world’s largest advertising agency. As Executive Director Social Customer Engagement for OgilvyOne I worked with enterprise digital clients - including Weight Watchers, IBM, E-Trade and Aetna - to build social and digital into their existing customer engagement programs, working across CRM, e-commerce, customer care and loyalty programs. I was New York Group Director for Ogilvy's Social@Ogilvy practice. I led a team focused on developing and executing across paid, owned and earned programs for clients such as IKEA, British Airways, Caterpillar, The Gap, Nestle and American Express. I grew the practice from a group of two to a multi-million dollar division, part of the group that was awarded social agency of the year by the Holmes Group in 2013.