Anna Roca

Anna Roca

Managing Director at After WW
Barcelona, Spain

About me

Communications believer, executive, and passionate about marketing and strategy. I led teams, associations, and companies through change and transformation. My leadership style is human-centered, goal-driven, and grounded in reality. Change is something you walk, not just think about. In my free time, I write, share knowledge, and, most importantly, listen and learn.

Sector Experience

Positions

Presidenta
APG SPAIN
Spain
2023 - Present (2 years 3 months)
Managing Director (BCN)
Barcelona, Spain
2021 - 2024 (3 years)
Strategy and Transformation Director
Barcelona, Spain
2012 - 2021 (9 years)
Head of Digital Strategy
Barcelona, Spain
2008 - 2012 (4 years)
Head of Digital Strategy Oct - Jul 2012

Creative Director Aug 2008 - Sep 2010

Other professional activities

bcma spain, Madrid

Vicepresidente Formación
October 2024 - Present (6 months)

Complutense University of Madrid

Lecturer in Planning & Content
2022 - Present (3 years 3 months)

PHNX 2025

Awards Jury Member

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