Salma Hamouda

Responsible for developing the brand plans, communication strategy for the below brands, while overlooking for overlooking the teams that handle the day-to-day activities. Other disciplines, include shoppers planning.
- Heineken
- Frico Cheese & Butter
- Nestle Confectionary (KitKat & Crunch)
- Froneri Ice Cream ( Nestle, Mondelez & Movenpick Ice Cream)
- Shell Lubricants (Helix & Rimula)
- Coca Cola (Fanta & Coca Cola )
- Red Bull
- Skoda Automotives

Previously Handled:
- Danone - Danone, Core, Dannette, Activitia & Dango
- Huwaei
- Hyde Park Developments
- Microsoft Mobile Devices
- Mondelez International (Chiclets & Clorets)
- Richard Attias & Associates
- Water Products Co. Egypt - WAPCO (Aqua Delta & Maxi Cola)

Responsible for developing the brand plans, communication strategy for the below brands, while overlooking for overlooking the teams that handle the day-to-day activities. Other disciplines, include shoppers planning.
- Heineken
- Frico Cheese & Butter
- Nestle Confectionary (KitKat & Crunch)
- Froneri Ice Cream ( Nestle, Mondelez & Movenpick Ice Cream)
- Shell Lubricants (Helix & Rimula)
- Coca Cola (Fanta & Coca Cola )
- Red Bull
- Skoda Automotives

Previously Handled:
- Danone - Danone, Core, Dannette, Activitia & Dango
- Huwaei
- Hyde Park Developments
- Microsoft Mobile Devices
- Mondelez International (Chiclets & Clorets)
- Richard Attias & Associates
- Water Products Co. Egypt - WAPCO (Aqua Delta & Maxi Cola)

Vodafone Egypt :

- Leading the Account Management Team on the account.
Responsible for the strategy development for the brand; into communication platforms based on sub-brands & innovations.
- Responsible for planning the channels allocated per campaign, and briefing all support Agencies; all campaign's deliverables from Client briefing, until the project completion. This includes the ensuring a creative presentation that meets the brand strategy and Client brief, managing the production process, until the project delivery.
- Planning & executing campaigns of different telecom segments (Brand, Consumer, Enterprise, Internet (Data), products & services...etc) – main sell & tactical promotions, across all channels.

Nokia North Africa:
- Managed a team across 5 countries (Egypt, Libya, Algeria, Tunisia & Morocco), ensuring all communication material was launched on time for every market.
- Was responsible for the ATL & BTL deliverables, from briefing to delivery.
- Was responsible for the adaptation of global artwork, and the strategy & execution of locally developed campaign.

Coca Cola Atlantic Industries - Full Brand Portfolio:
- Across different brands handled; successfully participated within the team for several local ATL campaigns, Regional ATL Campaigns (Middle East), and 1 global campaign
- As part of a team, fully developed the each of the previous brands Annual Operation Plans (2009 & 2010); that includes strategic lineup, and art direction for all projects to be executed within the upcoming year.
- Managed and handled the Above the Line (ATL) day-to-day jobs.
- Monitored competition carefully, and have evaluated their marketing positioning, and execution proposition.
- Carried out several market visits, and carried minor dipsticks.
- Contributed by many initiatives, including; promotional ideas, and recommendations.
- Assisted and guided the Creative Team, making sure they deliver on brand & campaign objectives.
- Issued Status Reports on weekly basis & Contact Reports whenever necessary.
- Fully aware of the various production phases; starting from TVCs, graphic development, cutdowns, print insertions, OOHs, POS material and Radio development… etc.

Piraeus Bank Egypt;
- Handling the day-to-day Below-the-Line (BTL).
- Issuing monthly media competitive reports.
- Selling Strategies; was able to come up with a Selling Strategy for the Daily Certificate of Deposit.
- Managed the Client day-to-day tasks meeting their deadlines, following up the entire process is on track from briefing to project completion.


Palm Hills Developments (PHD):
Worked with the creative team to come up with; PHD Corporate Identity & Hacienda Bay (Residential Compound) Corporate Identity, and accordingly Sales Brochure/ Kit