Title | The Hovering Art Director |
Brief | Adobe wanted to tell designers that they can work faster with Adobe Stock. To do this, it tapped a familiar figure from agency culture: the art director who hovers over every designer's shoulder, making constant "helpful" suggestions. In the film, the results of the art director's meddling are questionable to say the least. And then the planner weighs in... |
Agency | Dentsu Creative |
Campaign | Hovering Art Director |
Advertiser | Adobe |
Brand | Adobe Stock |
Posted | November 2017 |
Business Sector | Subscribers Only |
Story | Subscribers Only |
Media Type | Web Film |
Creative Director | D...el S...ma Subscribers Only |
Creative Team | J...er J....en Subscribers Only |
Creative Team | N...as Kr.....sen Subscribers Only |
Creative Team | M....el J...s Ph....ps Subscribers Only |
Creative Team | B..t Ma....en Subscribers Only |
Creative Team | A...is J....ur Subscribers Only |
Designer | Ch.....an M...fi Subscribers Only |
Account Director | S..n V...ng Subscribers Only |
Strategist | G...en ..n ..r Z...rd Subscribers Only |
Production Company Producer | E...er K...s Subscribers Only |
Production Company Producer | J..n G...rd Subscribers Only |
Production Company Producer | S....ne Wh.....er Subscribers Only |