Rosie Baker

Rosie Baker

Editor at AdNews Australia
Sydney, Australia

About me

Currently the editor of AdNews Australia, based in Sydney, covering the advertising, media, marketing and tech world.


Business news journalist and columnist with seven years experience covering broad range of subjects for print and online. Confident interviewing CEO and CMO level professionals and reporting on some of the world’s biggest businesses and brands including P&G, Unilever, McDonald’s and Tesco.


The main sectors I cover are marketing, media, technology, social media, advertising and creativity. In the apst I have written about retail, FMCG, sustainability, food & drink, publishing, media, charity, automotives and utilities as well as data and mobile marketing, traditional, digital and emerging advertising platforms. 

Positions

Editor
AdNews Australia
October 2014 - Present (10 years 6 months)
Marketing Editor
AdNews Australia
August 2013 - October 2014 (1 year 2 months)
Deputy News Editor
London, United Kingdom
February 2012 - July 2013 (1 year 5 months)
News reporter at Marketing Week
London, United Kingdom
2009 - March 2012 (3 years 2 months)
Focusing on these business sectors: retail, household and personal care, luxury goods, charities, utilities
and these media sectors: magazines, out of home
Reporter/online editor - In-Store Magazine/instorenews.co.uk
Centaur Communications
December 2008 - July 2009 (7 months)

Education

BA(hons) Literature, History,

2003 - 2006 (3 years)

BA hons - Literature, Journalism

2005 (1 year)

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