Grace Espinoza

Managed the day-to-day needs for a lovely handful of clients, namely booking, monitoring and reporting on digital, TV, outdoor and print campaigns.

I worked as the Strategist on a client brief for Save The Children Australia, provided by the IAA Big Idea Competition. My role was to research and detect valuable information to devise useful and meaningful insights that provided a springboard for ideas.

Kajulu Blue was a top-four finalist, and went on to become the National Champions of the Big Idea Pitch held at Zenith Optimedia.

As a member of a thriving creative connections media agency, my experience involved:
- Workshops in digital, programmatics, strategy, creative, connections design, mobile, innovation, research and social
- Campaign brainstorms
- Creating production schedules
- Updating campaign monitoring reports
- Learning to use Roy Morgan
- Nielson TV ratings course

The most beneficial aspect of this internship was creating a campaign strategy, recommendations and media plan for a client brief as a major project provided by UM. Utilising the agency's resources and mentoring, the recommendations were presented back to the agency and received outstanding feedback.

Loot + Law is a Men's online fashion retailer. My role included:
- Researching and analysis of target market
- Competitive analysis
- Generation of marketing schemes and POV's