Matt Arden
SVP / Executive Creative Director at Screenvision
Greater New York City Area, United States
About me
Emmy winning Strategic Creative Executive with a passion for Storytelling.
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Positions
SVP / ECD
Screenvision Media
January 2013 - Present (12 years)
• Helped Create and now Lead "40 Foot Solutions" Creative Services Group, developing branded content opportunities for roster of national brands.
(Reference: http://www.prnewswire.com/news-releases/screenvision-medias-40-foot-solutions-team-wins-numerous-awards-for-creative-content-developed-in-house-this-year-300343378.html)
• Work in close collaboration with Ad Sales Marketing and Sales teams to respond to RFP and proactive opportunities by developing creative concepts to bring to advertisers.
• Oversee all creative development and execution of Screenvision show “Front & Center” to deliver maximum value to both existing and prospective advertisers, including Screenvision’s mobile/social presence.
• Create and manage a fluid/dynamic creative development process, leveraging existing internal production resources and outside facilities to deliver industry-leading, contextually relevant innovative creative solutions.
• Meet with both existing and prospective clients for sales meetings, briefings, & brainstorms to pitch and develop creative concepts.
• Develop, Write, Produce, & Direct yearly Upfront presentation to translate the “go to market” strategy and positioning.
• Collaborate with Marketing & Sales teams to concept new & evergreen creative assets to bring to marketplace for brand integration.
(Reference: http://www.prnewswire.com/news-releases/screenvision-medias-40-foot-solutions-team-wins-numerous-awards-for-creative-content-developed-in-house-this-year-300343378.html)
• Work in close collaboration with Ad Sales Marketing and Sales teams to respond to RFP and proactive opportunities by developing creative concepts to bring to advertisers.
• Oversee all creative development and execution of Screenvision show “Front & Center” to deliver maximum value to both existing and prospective advertisers, including Screenvision’s mobile/social presence.
• Create and manage a fluid/dynamic creative development process, leveraging existing internal production resources and outside facilities to deliver industry-leading, contextually relevant innovative creative solutions.
• Meet with both existing and prospective clients for sales meetings, briefings, & brainstorms to pitch and develop creative concepts.
• Develop, Write, Produce, & Direct yearly Upfront presentation to translate the “go to market” strategy and positioning.
• Collaborate with Marketing & Sales teams to concept new & evergreen creative assets to bring to marketplace for brand integration.
