About me
I'm a digital creative with experience working in both digital and integrated agencies. I've had the privilege of working with some of Australia's best creative agencies to produce campaigns for some of the most innovative and exciting brands including McDonald's, Hyundai, NSW Government, Smirnoff, Toytota, Audi amongst others. Drawing on both a creative and technical background, I believe in the power of technology to reach an audience just as much as the creative idea itself.
Sector Experience
Awards
My Work
SEE ALL WORKAlexa Lifeline
- BRAND:
- PADV
- AGENCY:
- VML (formerly VMLY&R)
Positions
Associate Creative Director
VML Australia
Sydney, Australia
2013 - Present (12 years)
Working with a talented creative team as a creative lead on NSW Government, CommBank, Dick Smith, Colgate Palmolive and other brands.
Freelance Senior Digital Creative
Please don't feed the bears
March 2012 - 2014 (1 year 10 months)
Freelance senior digital creative currently available for art direction, concepting and design.
Digital Art Director
Oddfellows/Dentsu Pty Ltd
North Sydney, Australia
January 2012 - March 2013 (1 year 2 months)
Digital Art Director tasked primarily with elevating Toyota's retail credentials in the digital space, as well as championing digital within a traditional agency model.
Digital Art Director
Profero
January 2011 - January 2012 (1 year)
Working as a digital art director creating award-winning campaigns for clients including Smirnoff, Pizza Hut, Johnson & Johnsons, NRMA and ASX Group.
Freelance Digital Creative
Please don't feed the bears
September 2008 - December 2010 (2 years 3 months)
Freelance Digital Creative working at agencies including Saatchi & Saatchi, SBS, Profero, Tribal DDB, 303Lowe and Tongue.
Digital Creative
MassMedia Studios
February 2008 - August 2009 (1 year 6 months)
