Passionate and innovative thinking is my driving force.
I constantly challenge myself to create work that is beyond the expectation of clients, aligns to their overall objectives and shows real results.
Well crafted, data driven, creative and conceptual work are key aspects to achieving positive results.
Years of conceptual thinking and creative art direction for cross-board projects from digital and social (including copywriting, video content creation, web design and development) to TTL (including TVC and radio), as well as project management, has given me the foundation for strategic, creative thinking and culminated in a sense of understanding the full scope of delivering on campaigns.