I'm Brazilian, born and raised in São Paulo, father of an amazing 7 years old boy. I'm graduated, in 1990, in graphic arts when I started working in studios as a designer. In 1995, I headed the design department of Parmalat, where I was responsible for all packaging design and also the company's corporate identity. In 2003, I started working in advertising as an art director at QG Propaganda agency that makes part of the Publicis Group. I also worked at Lapiz Chicago/USA, FCB Brasil and Publicis Red Lion. In 2016 I took over as Creative Director at Publicis Brasil.