About me
As Director of New Business for Fake Love, Sam focuses on Experiential, Technological and Creative engagement between clients and their passionate audiences.
Having gotten his start in digital advertising, event and experiential marketing, Sam has also added creative technology, retail, experience design and social engagement expertise while working with many of the top brands in the world.
Sam has spent his career challenging brands to create experiences and campaigns that bridge the gap between company and consumer with engagement (customer, press and social) at the core. As a creative, his ideas have garnered hundreds of millions of impressions, news stories beyond count and product trial and adoption without measure. He has worked in industries ranging from pharmaceutical to technology, toys to television, all with the driving force that excellent creative thinking and top-tier execution always win out.
In addition to work, Sam focuses much of his time on teaching others as a Professor of Media & Propaganda at New York's Hunter College, a frequent speaker and writer on the topics of creativity and experience and as an mentor/advisor to others in the industry. He currently serves on the advisory boards of Bitten, a conference focusing on food culture and technology and Correlate, a cutting edge data analytics platform.
Sam has created experiences, campaigns and installations for brands such as: Samsung, NIKE, Target, HBO, Pfizer, American Greetings, ADIDAS, GE, AT&T, Nordstrom, Estee Lauder, Showtime and many others.