Grew up in Asia, studied graphic design in Morocco, obtained a scholarship for a speciality in 3D in Montreal, worked there too as an art director at Rocket Design, an e-marketing agency. Went back to Morocco, developed my network, registrated as an auto-entrepreneur and started teaching numerous classes related to graphic design in various fields (fashion design, multimedia...). Co-founded an art + making organization called Electroفن and wrote/illustrated my first children's book ''Briwa''. Presently, I mainly work with NGO's, embassies and a variety of businesses locally and internationally, helping them develop their branding.