Restaurant & Beverage Brand Strategist, Creative, Curator, Podcaster & Author
I serve as the Principal of Vigor, a branding and marketing strategy consultancy that specializes in restaurant, beverage, and hospitality industries. We have worked with brands like of Zaxby's, Steak N Shake, Marriott International, IHG, Reebok, Sony, Weather Channel, Porsche, New York Times, Kerastase, Flexjet, Mark Garrison Salon, Evian water, Pfaltzgraff, Datum Filing Systems, PBS, Speed Network, Hallmark Channel, Perfetti Van Melle, Hershey's, Coca-Cola and more to extend the impact of their messages.
Specialties: Focus on branding all business aspects, building customer and employee loyalty, boosting word-of-mouth advertising and other grassroots initiatives. We also center heavily on the web and new media. This includes online advertising, search engine marketing (SEM), search engine optimization (SEO) and robust web development