Shaziya is a brand and communication strategy specialist with significant Indian and South East Asian experience. She started her advertising career when she was a teenager and as publicity secretary of the Social Service League conceptualized and created its annual exhibition making several hand painted posters.
Her career spans luxury, grooming, wealth and well being. She has worked with brands such as De Beers, Unilever, Johnson & Johnson, Kellogg’s, Godrej, Zydus, Kotak and AMFI (Association of Mutual Funds of India). After almost a decade in account management, a thirst for thought leadership, led her into strategic planning. She is the first Indian to win the Jay Chiat Grand Prix, APG, IPA awards for strategy. Shaziya has contributed chapters for a book called ‘Luxury Market in India: Maharaja to Masses’. Her professional accolades also include three WPP Global Atticus Awards for ‘original thinking in marketing communication’; AME, Effie awards. She has been part of the jury at many prestigious national and international awards.
She has contributed pieces for the business press like Business Standard, Business World, Hindu Business Line, Financial Express and for branding publications like Ad Map and WPP Brandz India Reports. She guest lectures at ISB, MICA, Emerging India Camp organised by CII-JICA (Japanese Industrial Corporation Agency). She was a resident Pearson Chevening Scholar at the Stirling Media Reseach Institute, Scotland and at the Financial Times, London.
She appreciates paper, colour and texture, her passion is to create charcoal and digital art.