About me
Brand and creative strategist with end-to-end experience and solid background in advertising agencies - Brazil (Latin America) and UAE (MENA region) - helping to create work and grow brands such as AB InBev, Nike, Motorola, GMC, Omantel, Airbnb, Audi, Standard Chartered and Samsung.
I like to help good companies to create better futures for their business.
I like to find insights and creative opportunities for brands to give people something they'll remember.
I like to write and say things that inspire people to move forward and create great work.
Sector Experience
My Work
SEE ALL WORKPriceless Clan
- BRAND:
- MasterCard
- AGENCY:
- Digitas
Free-fall Parachute Sale
- BRAND:
- Elo
- AGENCY:
- Wieden + Kennedy
If you drink right, you f*** right
- BRAND:
- Skol Beats
- AGENCY:
- Wieden + Kennedy
Positions
Strategy Director
Dubai, United Arab Emirates
October 2020 - November 2023 (3 years 1 month)
Free-fall Parachute Sale
- BRAND:
- Elo
- AGENCY:
- Wieden + Kennedy
If you drink right, you f*** right
- BRAND:
- Skol Beats
- AGENCY:
- Wieden + Kennedy
- Audi- CBN Radio - ConectCar- Bayer
- Motorola- OvomaltineBeside specific projects for Omo (Unilever), Oakley (Luxottica) and Zattini (Netshoes).
Content Strategy Manager
Grupo Sal
Brazil
February 2013 - October 2015 (2 years 8 months)
- Nike - Multishow and Canal OFF (Globosat)I was the lead strategist, responsible for the digital communication and social media management projects, leading a team with two others planners (intern and analyst).Main projects:@NikeRio | Position, strategies and management of digital channels (Twitter and Instagram).Phenoms House | Digital plan for Nike's biggest activation during World Cup 2014.Nike Aterro | Strategy to digitally connect and build relationship with carioca's young soccer players.
Brand Strategist
GAD'
Brazil
August 2011 - September 2012 (1 year 1 month)
- Salton (wines)- TryOn (sporting shoes)- CPFL Energy (energy producer) Gad' is one of Brazil's lead brand consultancies, specialized in design and branding. In 2011, the company started to deliver communication strategy and creative execution. I was one of the planners that helped to start this journey.Main Projects:Salton Wines | Brand positioning project - "Um Mundo a Explorar" ("A World to Explore")Natu Nobilis | Win of a pitch for a campaign in south Brazil speaking with young people that drink whisky. Development of concept and campaign strategy - "Peleadores da Noite" ("Night Warriors")
- WalMart - Nacional and Mercadorama (retail)- UniRitter (university)- Moinhos Shopping (mall)Main projects:Moinhos Shopping Mall | New way of thinking communication, with less media and more experiences for the clients, translating the brand concept "Unique Like You".WalMart (Nacional and Mercadorama) | Communication plans for both supermarket chains in south Brazil.
Jr. Planner
Agência Matriz
Brazil
May 2007 - July 2010 (3 years 2 months)
- Grupo RBS (communication group)- Zaffari (supermarket chain)- Tintas Renner (paint industry)- AES Sul Energy (energy producer)Beside jobs of client prospecting, private and public accounts.Main projects:Zaffari | Participation in the brand position "Save is to buy with quality" and strategy for the supermarket chain ad campaigns, helping the brand staying as top of mind in south Brazil.Grupo RBS | Communication projects for social causes: "Crack, don't even think about it", campaign to battle against a drug epidemy and "Run is the end", campaign to bring awarennes about the relation of driving fast with deaths in traffic. Development of strategies, concepts and activations.
Education
Specialization
2018 (1 year)
In progress. 176 hours program.
Specialization
2017 (1 year)
45 hour program. Development of writing routine and personal style. Classes with brazilian writer Marcelino Freire. Helped me to go deeper in writing, evolve my articles and start a project of short stories.
