Jeffrey Castellano
Global Executive Creative Director at IBM
About me
Jeffrey is a Creative Director and Technologist specializing in digital reinvention and marketing. He leads Creative, UX, Strategy, and Tech departments to transform clients like Coca-Cola, E*Trade, J&J, and Mattel. At IBM iX, Jeffrey partners with brands to design innovative business opportunities. Before joining, he oversaw teams at Google, Wunderman, and J. Walter Thompson.
Jeffrey pushes for technical exploration among the larger creative communities. His research focuses on AI, synthetic biology, computer vision, and natural language processing. This led him to create Empath, a deep-learning framework for generative storytelling. Jeffrey speaks at various festivals and regularly contributes to art/technology programs. He is the digital chair for the Global Fine Arts Awards.
Talent you might be interested in
Positions
Global Executive Creative Director
• Helping thread creativity through our 100k+ GBS workforce.
Global Executive Creative Director
• AI & synthetic biology research & experiments.
• Partnering with ambitious clients to imagine the businesses that will shape the world.
• Over 15,000 "Renegades and Realists" in iX, across a studio network of 37+ studios working to create innovative opportunities for our clients. A team of Strategists. Industry Experts. Researchers. Designers. Developers. Engineers. Artists. Storytellers. Data Scientists.
