Eduardo Macedo

I am driven by solving problems through creativity. Mixing bold ideas with well-crafted design systems to deliver high-quality work that people want to watch, interact and share. I also like to lead teams and collaborate across departments to get the best work out of everyone involved. I have more than 10 years of professional experience with focus on storytelling, integrated campaigns, and brand identity.

Although my strength lies in visual arts, reading plays a big part in my creative process, especially sociology, psychology and philosophy books. This allows me to keep a sharp mind in order to understand the complex world which we live in, and to propose more accurate solutions to brands’ and people's needs.

Over the past few years I've had the opportunity to create branded content and digital experiences for large brands and companies such as Getty Images, Volkswagen, Havaianas, Coca-Cola, Netflix, Oakley, Fila and many other national and international brands. My work has been recognized and awarded in the most prestigious advertising and digital festivals such as Cannes, Clio, FIAP, Archive, FWA, among others.

Feel free to drop me a line. I'm always up for a nice chat:
eduarmaced@gmail.com