Matt Baker

Hybrid Strategist with 20+ years of experience leading digital, integrated and brand engagements in both the UK and US.

A generalist by design, I’ve worked in almost every discipline of marketing strategy, including Direct Marketing, Brand Strategy, Digital Strategy and Innovation. I believe that as the industry continues to fragment and specialize, business leaders will benefit most from partners that can draw on broad experience, connecting the dots and delivering integrated plans for sustainable growth, not simply the latest trends.

I've spoken on collaboration and experience design at SXSW and Creative Week, taught Digital Marketing in the Masters Program at NYU SCPS, and sat on the 4A's Strategy Committee.