Mitchell Caplan

Marketing Operations and Agency Management Consultant | Ex-WPP, Ex-KPMG | Org+Process Design | Agency Seach | I help companies transform their marketing operations and improve client/agency working relationships.

Drawing on years of agency and consulting experience with top global brands, I specialize in marketing process design and agency search consulting—helping companies streamline operations, enhance team effectiveness, and build stronger agency partnerships.

I’ve supported global brands and private equity firms—especially during post-acquisition transitions or pre-sale preparations—to assess and redesign marketing organizations, implement efficient workflows, and lead strategic agency reviews. My approach is collaborative and outcomes-driven, aimed at delivering lasting change.

My Core Capabilities:

Process Design & Optimization
Agency Search & Selection
Organizational Design
Agency Relationship Management

Select Engagements

Global Automotive Brand: Redesigned marketing structure and processes; led the review and selection of a new global agency ecosystem.

Top 10 Tech Company: Assessed marketing org for the CMO; led change management and secured full C-Suite alignment.

Global CPG Brand: Led agency search for a priority brand, including strategy, shortlisting, and selection.

Global EDU brand: Led media agency search for a priority brand, including strategy, shortlisting, and selection.

WPP Leadership for Tech Giant: Directed a $1.2B account across 1,000+ staff; integrated agency efforts to drive innovation and performance.

Whether optimizing workflows or leading an agency review, I bring clear structure, deep expertise, and trusted guidance to every engagement.