Onagh Carolan

TBWA\Dublin was re-founded in 2016, although it has been evolving since its inception in 1992. I joined in 2015 and in the year of the re-founding, we set up a Broadcast Production department which we called MAKE. Born from a legacy of creating big brand TV commercials for our clients, MAKE has evolved to make good ideas happen everywhere, not just on TV. We regularly work with production companies on large-scale productions bringing them in on time and on budget. MAKE are produce in-house productions, teaming up with reliable & creative crew.Our approach in MAKE is to make things more streamlined & with an inexpensive price tag. But still make beautiful things happen for our clients. In doing this we support and work directly with the creative team and share our experience, knowledge and contacts as producers to MAKE ideas happen in a more efficient way.Since setting up MAKE, we have added an in-house sound recording booth, a fully equipped 15 sq foot studio and a dedicated editing suite. This allows increased creative involvement and control in the production stage.

TBWA\Dublin was re-founded in 2016, although it has been evolving since its inception in 1992. I joined in 2015 and in the year of the re-founding, we set up a Broadcast Production department which we called MAKE. Born from a legacy of creating big brand TV commercials for our clients, MAKE has evolved to make good ideas happen everywhere, not just on TV. We regularly work with production companies on large-scale productions bringing them in on time and on budget. MAKE are produce in-house productions, teaming up with reliable & creative crew.Our approach in MAKE is to make things more streamlined & with an inexpensive price tag. But still make beautiful things happen for our clients. In doing this we support and work directly with the creative team and share our experience, knowledge and contacts as producers to MAKE ideas happen in a more efficient way.Since setting up MAKE, we have added an in-house sound recording booth, a fully equipped 15 sq foot studio and a dedicated editing suite. This allows increased creative involvement and control in the production stage.

While leading the Broadcast Department at McCannBlue and previously McCann Erickson, I had ultimate responsibility for budgeting, scheduling and overseeing all parts of the production of commercials for TV, cinema, radio & the internet. Liaising between agency personnel, clients, production & post production companies, clearance authorities and other suppliers, I ensured deadlines were met, production values were of the highest standard and value was delivered within the budget. I negotiated substantial discounts for clients and built strong relationships with suppliers and clients.

While leading the Broadcast Department at McCannBlue and previously McCann Erickson, I had ultimate responsibility for budgeting, scheduling and overseeing all parts of the production of commercials for TV, cinema, radio & the internet. Liaising between agency personnel, clients, production & post production companies, clearance authorities and other suppliers, I ensured deadlines were met, production values were of the highest standard and value was delivered within the budget. I negotiated substantial discounts for clients and built strong relationships with suppliers and clients.

My experience at II ranges from million-euro Guinness productions to overseeing low-budget animated stings with tight deadlines. I worked with large casts, celebrities, local & international directors, production companies and post houses.See clips from selected commercials on link above to 'My Reel'.

My experience at II ranges from million-euro Guinness productions to overseeing low-budget animated stings with tight deadlines. I worked with large casts, celebrities, local & international directors, production companies and post houses.See clips from selected commercials on link above to 'My Reel'.

In this role I learned to oversee a creative brief from the idea to the screen and honed my skills in costing and scheduling jobs both overseas and at home.

In this role I learned to oversee a creative brief from the idea to the screen and honed my skills in costing and scheduling jobs both overseas and at home.

Learned the basics of working in an advertising agency’s broadcast department: Traffic, cast contracts, negotiation with music publishers, dealing with clearance authorities and the booking of voiceovers, cast, sound and production houses.

Learned the basics of working in an advertising agency’s broadcast department: Traffic, cast contracts, negotiation with music publishers, dealing with clearance authorities and the booking of voiceovers, cast, sound and production houses.

Think & Son was a small creative agency with which I was involved in, almost from start-up. I had a multi faceted role which included client service, production of all media, budgeting and creative brainstorming.

Think & Son was a small creative agency with which I was involved in, almost from start-up. I had a multi faceted role which included client service, production of all media, budgeting and creative brainstorming.

Responsible for the promotion and marketing of IMMA - creating press releases, generating publicity, organising previews and press conferences, liaising with design & advertising agencies for the Museum’s advertising, print & design requirements and compiling & overseeing the production of a quarterly Calendar of Events.

Responsible for the promotion and marketing of IMMA - creating press releases, generating publicity, organising previews and press conferences, liaising with design & advertising agencies for the Museum’s advertising, print & design requirements and compiling & overseeing the production of a quarterly Calendar of Events.